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• Investor Contact : Paul Trussell investor.relations@nike.com Media Contact : Sandra Carreon - John media.relations@nike.com NIKE , INC . REPORTS FISCAL 2027 FIRST QUARTER RESULTS Sport Offense continued to drive momentum across priority sports Taking actions to reposition NIKE Sportswear , Jordan Brand , and Greater China Announces Pace , an operating model transformation to scale the success of the Sport Offense BEAVERTON , Ore . , Oct. 1 , 2026 - NIKE , Inc. ( NYSE : NKE ) today reported fiscal 2027 financial results for its first quarter ended August 31 , 2026 . Executive Commentary " The Sport Offense is driving measurable progress across our performance business , and we introduced Pace to help us accelerate and scale that momentum across NIKE , " said Elliott Hill , President and Chief Executive Officer , NIKE , Inc. " We have more work to do in NIKE Sportswear , Jordan Brand and Greater China , and we're taking deliberate actions to strengthen those businesses the right way for the long - term . " " We delivered first quarter results consistent with our expectations , supported by improved gross margin and disciplined cost management , " said Dave Denton , Executive Vice President and Chief Financial Officer , NIKE , Inc. " As we move forward , we remain focused on strengthening the health of our product portfolio , improving productivity across the enterprise and allocating resources with discipline to support long - term shareholder value . " Overall Results First quarter revenues were $ 11.2 billion , down 4 percent on a reported basis and down 5 percent on a currency - neutral basis * • Gross margin expanded 60 basis points to 42.8 percent Selling and administrative expense decreased 3 percent to $ 3.9 billion • Diluted earnings per share was $ 0.48 First Quarter Income Statement Review • Revenues for NIKE , Inc. were $ 11.2 billion , down 4 percent on a reported basis and down 5 percent on a currency - neutral basis . о ° NIKE Brand revenues were $ 11.0 billion , down 4 percent on a reported and currency - neutral basis , primarily due to declines in Greater China and EMEA , partially offset by growth in North America . NIKE Brand wholesale revenues were $ 6.8 billion , down 1 percent on a reported and currency - neutral basis , primarily due to declines in Greater China , partially offset by growth in North America . NIKE Direct revenues were $ 4.1 billion , down 8 percent on a reported basis and down 9 percent on a currency - neutral basis , due to a 13 percent decrease in NIKE Brand Digital and a 5 percent decrease in NIKE - owned stores . Revenues for Converse were $ 263 million , down 28 percent on a reported and currency - neutral basis , due to declines across all territories . Gross margin expanded 60 basis points to 42.8 percent , primarily due to lower warehousing and logistics costs . Selling and administrative expense decreased 3 percent to $ 3.9 billion . ° ° Demand creation expense was $ 1.3 billion , up 5 percent , primarily due to higher brand marketing expense , reflecting higher investment in key sports events . Operating overhead expense was $ 2.7 billion , down 6 percent , primarily due to lower wage - related expense and lower other administrative costs .