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Copyright©Cross Marketing Group Inc. All rights Reserved. FY2026/6 H1 Financial Results and Company Briefing Material Cross Marketing Group Inc. February 2026 Stock Exchange Code: 3675
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CONTENTS Group Overview & Business Segments4 FY2026/6 H1 Financial Results Outline1 Topics2 FY2026/6 Forecast & Shareholder Returns3 Medium - term Management Policy5 6 Appendix
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3 Executive Summary • FY2026/6 H1 (July to December 2025) net sales of 15.10 JPY billion (up 2% YoY) and operating profit of 1.12 JPY billion (down 17% YoY) • Q2 (October to December) saw a return to revenue growth, with net sales of 8.39 JPY billion reaching a record high • FY2026/6 earnings are weighted toward H2 • No change to full-year earnings forecast • Aiming for net sales of 32.0 JPY billion and operating profit of 2.8 JPY billion • Digital Marketing Business: Strong performance with revenue growing 10% and revenue growth in each segment driving overall performance • Research & Insight Business: While revenue declined 3%, signs pointed to recovering toward revenue growth in H2 Summary 1 Summary 2 Summary 3
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4 FY2026/6 H1 Financial Results Outline１
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5 Q2 net sales of 8.39 JPY billion, reaching a record high Seasonal factors continue to play a role, but our earnings base is steadily expanding 4.62 3.08 3.67 4.61 5.50 5.26 5.35 6.95 6.78 5.82 6.10 6.90 6.65 5.44 5.63 6.89 6.83 6.85 6.76 7.99 7.52 6.62 6.71 8.39 0.43 -0.26 0.14 0.68 0.85 0.16 0.49 1.22 1.02 -0.21 0.51 0.82 0.84 -0.22 -0.02 0.95 0.76 0.15 0.36 0.99 1.02 0.15 0.29 0.84 Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec.Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec.Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec.Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec.Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec.Jan.-Mar.Apr.-Jun. Jul.-Sep. Oct.-Dec. Net sales Operating profit (JPY Billion) Quarterly Fluctuations in Net Sales and Operating Profit FY2020/12 FY2021/6 FY2022/6 FY2023/6 FY2024/6 FY2025/6 FY2026/6
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6 FY2026/6 H1 Financial Results Outline H1 net sales reached a record high of 15.1 JPY billion, driven by Digital Marketing Business Research & Insight Business showed signs of bottoming out in Q2, shifting to revenue growth in H2 (JPY Billion) FY2026/6 Q1 (Jul.-Sep.) YoY Growth Rate Q2 (Oct.-Dec.) YoY Growth Rate H1 YoY Growth Rate Net sales 6.71 ‐1% 8.39 +5% 15.10 +2% Digital Marketing Business 3.25 +5% 3.75 +14% 7.00 +10% Research & Insight Business 3.46 -6% 4.64 -1% 8.10 -3% Gross profit (Gross profit margin) 2.47 (36.8%) -2% (-0.5pt) 3.08 (36.7%) -3% (-3.1pt) 5.55 (36.8%) -3% (-1.9pt) SG&A (SG&A ratio) 2.18 (32.6%) +1% (+0.5pt) 2.24 (26.7%) +3% (-0.7pt) 4.43 (29.3%) +2% (-0.2pt) Operating profit (Operating profit margin) 0.29 (4.3%) -19% (1.0pt) 0.84 (10.0%) -16% (-2.4pt) 1.12 (7.4%) -17% (-1.7pt) EBITDA*1 (EBITDA margin) 0.43 (6.4%) -19% (-1.5pt) 0.98 (11.6%) -16% (-2.8pt) 1.41 (9.3%) -17% (-2.1pt) Ordinary profit 0.29 -2% 0.91 -10% 1.20 -8% Net income attributable to owners of parent 0.12 -14% 0.60 -5% 0.73 -7% *1: EBITDA: Operating profit + Depreciation + Amortization of goodwill
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7 Factors Behind Fluctuations in Operating Profit (YoY) Operating profit declined by 0.22 JPY billion, mainly due to a decrease in gross profit in the Digital Marketing Business While revenue grew, gross profit declined due to a decrease in gross profit margin Research & Insight Business +0.01-0.16 Digital Marketing Business +0.01 SG&A (excluding new consolidated companies) 1.35 Operating profit 1.12 Operating profit FY2025/6 H1 FY2026/6 H1 Operating profit: Down 0.22 / Down 17% YoY Existing SG&A expenses generally remained flat Despite revenue decline, gross profit remained flat due to an improvement in gross profit margin -0.08 SG&A (for new consolidated companies) Increase in SG&A expenses at newly consolidated COUM SG&A increased (JPY Billion)
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8 Digital Marketing Business Net sales of 7.00 JPY billion (up 10% YoY) and segment profit of 0.52 JPY billion (down 0.7% YoY) Revenue growth in all three segments, driving overall performance FY2025/6 H1 FY2026/6 H1 0.43 1.06 1.29 1.07 1.06 1.17 3.61 4.25 4.54 0.29 0.52 0.52 -0.2 0 0.2 0.4 0.6 0.8 1 0 1 2 3 4 5 6 7 8 (JPY Billion) 5.11 7.00 YoY -0.7% YoY +10% Net sales Segment profit Highlights • Segment profit of 0.52 JPY billion, remaining flat YoY. Mainly due to decrease in gross profit margin. • Social & digital promotion: Net sales of 4.54 JPY billion (up 7% YoY). High-growth areas such as influencer marketing and IP promotion expanded, covering the revenue decline seen by PathCrie, which engages in 3PL*1. • SI/DX consulting: Net sales of 1.17 JPY billion (up 11% YoY). Contributed to by the new consolidation of COUM in the consulting field. • Marketing HR: Net sales of 1.29 JPY billion (up 22% YoY). Strong performance of digital- personnel dispatch and BPO services. FY2024/6 H1 6.37 *1 Refers to third-party logistics, which is a logistics service that intermediates between the shipper and the delivery company for goods and cargo Lowlights Net sales of marketing HR Net sales of social & digital promotion Net sales of SI/DX consulting
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9 5.55 5.75 5.72 1.86 2.64 2.38 1.48 1.94 1.69 0 1 2 3 4 5 6 7 8 9 8.39 7.41 8.10 Research & Insight Business Net sales of 8.10 JPY billion (down 3% YoY) and segment profit of 1.69 JPY billion (down 13% YoY) While performance remained solid in Japan, revenue declined overseas YoY -3% YoY -13% Segment profit -3% when excluding the impact of exchange rates *1 Compared to the actual exchange rate at the end of FY2025/6 Q2 FY2025/6 H1 FY2026/6 H1 FY2024/6 H1 Exchange rate impact • In Japan, performance generally remained flat YoY (down 0.4%), while revenue declined 10% overseas. This was mainly due to certain customer projects being prolonged/delayed to H2 from the impact of U.S. tariffs and exchange rate fluctuations. • Segment profit decreased 13%. This was mainly due to the revenue decline overseas. • The impact of exchange rates*1 decreased sales by 0.03 JPY billion, but had minimal impact on profit. Highlights Lowlights Overseas Japan (JPY Billion) Net sales • Orders received showed signs of recovery, and performance in both Japan and overseas is expected to shift to revenue growth in Q3. -13% when excluding the impact of exchange rates
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10 Topics2
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11 Business Topics① Do not meet criteria for tradable share market capitalizationPrime listing criteria Improvement period until June 30, 2026 Changed market listing to the Tokyo Stock Exchange Standard Market Applied to change listing to Standard Market on October 8, 2025Application for market change On January 14, 2026, we received approval to change to the Standard Market and were listed on the Standard Market starting January 21 Even after this market classification change, our commitment to pursuing sustainable growth and enhancing corporate value remains unchanged. We will steadily implement measures that align with our growth strategy to achieve medium- to long-term growth. Growth strategy “Unite & Generate” Strengthen organizational capability Creating synergies between Group companies and actively recruiting management personnel Improve productivity IT system/infrastructure investment with AI investment at the core Active M&A Active implementation of M&A including related business areas
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12 Business Topics ② Consolidated subsidiary Medilead: Renewed disease information panel from approximately 300,000 people Large-scale database containing patient background information for upwards of 800 diseases Consists of three data fields, enabling access to a wide range of data in relation to disease information. Provided annually since 2018, the MMP Development Survey was conducted again in 2025 to update the current disease information panel from approximately 300,000 general consumers. This update includes the addition and subclassification of rare disease categories, the subclassification of malignant lympho ma types, and the new addition of entries related to “financial toxicity*.” Medilead Market Place Approx. 300,000 people Approx. 40,000 people Approx. 10,000 people Large-scale survey data on disease information of general consumers General Field Survey data on those who are in and out of the hospital due to some symptoms or diseases Patient Field Survey data on caregivers whose family members require care Care Field Acquiring insights for preparing marketing strategies Use in official application documents Condition-specific screening in research Epidemiological studies Three data fields Examples of use More information available here (Japanese only) *Refers to the negative impact on mental and physical health faced mainly by patients and their families due to prolonged treatment and the resulting financial burden
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13 FY2026/6 Forecast & Shareholder Returns3
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14 17.47 19.04 24.90 25.09 26.18 28.90 32.00 1.01 1.83 2.52 1.95 1.84 2.52 2.80 FY2020/6 FY2021/6 FY2022/6 FY2023/6 FY2024/6 FY2025/6 FY2026/6 (forecast) Net sales Operating profit FY2026/6 Full Year Earnings Forecast FY2026/6 earnings are weighted toward H2. No change to full-year earnings targets Aiming for net sales of 32.0 JPY billion (up 11% YoY) and operating profit of 2.8 JPY billion (up 11% YoY) (JPY Billion) FY2025/6 Actual FY2026/6 Forecast YoY Net sales 28.90 32.00 +11% Digital Marketing Business 12.52 14.80 +18% Research & Insight Business 16.38 17.20 +5% Operating profit 2.52 2.80 +11% Ordinary profit 2.40 2.70 +12% Net income attributable to owners of parent 1.36 1.55 +14% EPS 7.05 8.17 +14% Dividends per share (Yen) 14.0 15.0 +1.0 (JPY Billion) *The ratio is the operating profit margin 7.0% 10.1% 9.6% 5.8% 8.8% 7.8% 8.7%
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15 Dividend Forecast Dividend policy: Continue to increase dividends (progressive dividends) with a target dividend payout ratio of approximately 15% We expect to pay 15.0 yen per share in FY2026/6 (Interim: 7.5 yen, year-end: 7.5 yen) 3.1 yen 4.0 yen 4.3 yen 6.0 yen 6.5 yen 7.0 yen 7.5 yen 3.1 yen 5.3 yen 6.0 yen 6.5 yen 7.0 yen 7.5 yen 6.2 yen 9.6 yen 12.0 yen 13.0 yen 14.0 yen 15.0 yen 0 2 4 6 8 10 12 14 16 18 20 FY2020/12 FY2021/6 (Short fiscal year) FY2022/6 FY2023/6 FY2024/6 FY2025/6 FY2026/6 Interim dividend Year-end dividend Annual dividend (forecast)
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16 Group Overview & Business Segments4
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17 Company Profile Company name Cross Marketing Group Inc. President & CEO Miki Igarashi Established April 1, 2003 Key financial indicators (FY2025/6) Net sales: 28.9 JPY bn Operating profit: 2.52 JPY bn ROE: 18.0% Total assets: 16.42JPY bn Net equity: 7.99 JPY bn Capital: 0.65 JPY bn Business segments Digital Marketing Business, Research & Insight Business Affiliated companies (as of June 30, 2025) Consolidated subsidiaries: 31 companies Equity method affiliates: 1 company Employees (consolidated, as of December 31, 2025) 1,747 (Incl. 173 temporary staff) Stock exchange code: 3675
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18 Introduction of Representative Director, President and CEO Miki Igarashi 1973 Born in Tokyo 1996 Graduated from the Faculty of Economics of Keio University 1996 Joined Japan Asia Investment (VC) 2000 Established an Internet company and was appointed as director 2003 Established Cross Marketing Inc. 2008 Listed on the Tokyo Stock Exchange 2013 Transitioned to a holding company structure Representative Director, President and CEO of Cross Marketing Group Inc. Profile External positions Outside Director of Rarejob, Inc. Outside Director of OZVISION Inc. Chairman of Japan Marketing Research Association
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19 Company Philosophy Our wish is for customers’ success. In identifying issues, in planning solutions, and in presenting proposals. Everything is to achieve the customer’s dream. To approach the envisioned future. The process is exciting. The goals make the heart pump. Clear the path, lead the way to tomorrow, and create the future. That is the Cross Marketing Group’s mission.
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20 Marketing research (started marketing consulting, acquisition of R&D, establishment of Medilead, acquisition of Shoppers Eye) IT solutions (acquisition of business for Cross Communication, acquisition of current Alterna Ex) Overseas expansion (establishment of local companies in China and Singapore, acquisition of Kadence International) Marketing solutions (acquisition of current excrie) 2.70 11.18 17.47 26.18 28.90 0.28 0.82 1.01 1.95 1.84 2.52 1.39 8.67 8.05 11.82 14.46 0.0 10.0 20.0 30.0 40.0 FY2009/6 FY2010/6 FY2011/6 FY2012/6 FY2013/6 FY2014/6 FY2015/6 FY2016/6 FY2017/6 FY2018/6 FY2019/6 FY2020/6 FY2021/6 FY2022/6 FY2023/6 FY2024/6 FY2025/6 FY2026/6 (forecast) Net sales Operating profit MktCap 32.00 2.80 (JPY Billion) Primary Business Development & Earnings Records Expand business fields by establishing subsidiaries and M&A, and extend further into areas of expertise Executed 25 M&A transactions for 39 companies* in Japan and abroad 2021~ Change of business segmentation Support for DX transformation in client companies’ marketing, with a focus on the Digital Marketing Business Jan. 2021: Current excrie made a subsidiary Strengthened media and promotion business Nov. 2014 Kadence Group made a wholly-owned subsidiary Jun. 2013 Changed to holding company structure -Began aggressively pursuing M&A to expand business fields-Oct. 2008 Listed on the Mothers section of the Tokyo Stock Exchange *As of September 30, 2025 2022 to 2024: Further expansion of business areas 10 M&As, including REECＨ, TOKYO GETS, and CRI Aug. 2011 Started the IT solutions business
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21 Data analytics technology and organization of about 300 analysts Group - wide Strengths Panel network consisting of 15.43 million people* Detailed profiles in a maximum of 2,500 categories Extensive customer base across a wide range of industries Internet research system and organization of over 250 engineers Assets, Infrastructure *As of December 31, 2025
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22 0.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.00 18.00 End of Jun. 2020 End of Jun. 2021 End of Jun. 2022 End of Jun. 2023 End of Jun. 2024 End of Jun. 2025 End of Sep. 2025 End of Dec. 2025 Use of panels in promotion projects Use of panels in internet research projects, or interviews Utilization of a large-scale network in a wide range of services tailored to client needs Group - wide Strength Panel Utilization Tie-up with about 30 companies (Million people) 4.76 15.43 Growth of panel foundation Panel network of 15.43 million* people Detailed profiles in a maximum of 2,500 categories 14.21 Research & Insight Business Digital Marketing Business *As of December 31, 2025
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23 Human resource base: Expansion in the number of analysts and engineers Strengthening our ability to support diversifying customer needs through M&As and internal development 218 300 FY2021/6 FY2022/6 FY2023/6 FY2024/6 FY2025/6 Number of analysts 126 264 FY2021/6 FY2022/6 FY2023/6 FY2024/6 FY2025/6 Number of engineers Group - wide Strength Analysts, Engineers
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24 Customer base across a wide range of industries: Avg. number of clients per quarter was 1,953, with a cumulative total of 7,812 for the fiscal year (up 9% from the previous FY) Engaged in business that is not heavily dependent on specific customers Group - wide Strength Net sales composition by customer industry Advertising and information services 28% Manufacturing industry 22% Information and communication 9% Education, learning, and academic research 10% Wholesale and retail 12% Finance 4% Other services 3% Other 12% FY2023/6 FY2024/6 FY2025/6 Other Other services Finance, securities, and insurance Wholesale and retail Education, learning, and academic research Information and communication Manufacturing industry Advertising and information services Cumulative total of over 7,800 companies per year Overview of major customers and sales composition ratio (FY2025/6) Industries of major customers Net sales (JPY million) Composition ratio of total net sales １ Communication industry 438 1.5% ２ Other services industry 415 1.4% ３ Other services industry 378 1.3% ４ Advertising and information services industry 372 1.3% ５ Retail industry 343 1.2% ・ ・ Top 10 companies total 3,101 10.7% ・ Top 100 companies total 9,899 34.3% ・ Top 300 companies total 13,980 48.4% Customer Base
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25 Marketing implementation support Comprehensive marketing solutions based on data and understanding Research function Our Group’s Business Model By combining research (understanding consumers) with marketing implementation support, we can provide added value that leads directly to business promotion and growth for client companies. Providing insights through massive data collection and analysis, in-depth target research, and consulting Providing DX solutions, optimal promotions, and sales support based on research results
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26Introduction of High-growth Business - Long-term Development of Digital Marketing Business 0.31 0.83 0.89 1.48 1.96 2.60 2.70 3.20 4.03 4.01 10.08 9.04 10.66 12.52 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2022 2023 2024 2025 ・Acquisition of app development business Expansion of system development and entry into IT human resources field 2015- Expansion of the digital marketing and media promotion domains (JPY Billion) Entry into the field of system development and operation 2011- ・Software design/development and engineer dispatch ・Dispatch of personnel in the web/EC field ・Viral media marketing ・Social media and influencer marketing ・IP licensing promotion ・3PL 2021-
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27Introduction of High-growth Business Domains - Profile of REECH REECH Inc. Provides database tools that connect influencers and companies (1) Marketing support using “REECH Database,” a proprietary database built with data obtained from social media (2) Promotion support using influencers ◼ Acquired shares in March 2022 and started consolidating profit and loss in April 2022 ◼ Expected to continue expanding due to growth of social media platform advertising and increases in numbers of social media users and influencers 0.27 JPY billion 0.97 JPY billion FY2023/6 FY2025/6 3.6x in 2 years Net sales (non-consolidated) Business operations ✓ Proprietary database, “REECH Database,” built with data obtained from social media platforms Instagram, YouTube, TikTok, and X, amasses huge volumes of post data. ✓ From this data, it is possible to gauge performance and trends, and then propose ways of boosting the topicality and reach of social media campaigns. Business (1): Database marketing Influencers Consumers Client companies Social media platforms Ad posting Product/service provision Ad revenue Publicity/PR REECH Database
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28Introduction of High-growth Business Domains - Excerpt from REECH Marketing Material Utilization of influencer data from over 400,000 accounts/over 250 million posts Number of followers ≠ level of influence Based on attributes, past posts, and engagement data, suggest influencers who can deliver results Insourcing Reducing costs through the insourcing (bringing in-house), streamlining, and automation of influencer marketing More than 200 PR campaigns per year Able to provide casting and direction technology based on track record of numerous PR campaigns Use scenes and examples Business (2): Influencer promotion support Quick and easy ➢ Wanted to suggest new ways of enjoying pasta sauce Hired TikToker in the food and cooking space Went viral on social media Some posts got over 4.8 million views Emphasizing appeal of original recipes Three new pasta sauce recipes Quick and easy ➢ Wanted to boost awareness of new product ➢ Wanted to hire influencer for key visual From key visual shooting and production to posting by the influencer Key visual was also used for storefront product promotion Increasing awareness of new product Recommended for people with yellow-base, autumn-type skin tone New matte lipstick ➢ Wanted to increase product awareness ➢ Wanted to publicize a campaign at the same time Hired YouTuber who makes content for children and parents While raising product awareness, drew viewers to the campaign Campaign announcement Only now A must-see if you have children!
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29Introduction of High-growth Business Domains - Profile of TOKYO GETS TOKYO GETS Co., Ltd. Support for corporate promotions, events, and merchandising utilizing entertainment content Content-owning companies (publishers) Provision of merchandising rights Clients (manufacturers, etc.) Entertainment content utilization know-how excrie, REECH, etc. Digital Marketing Business Collaboration proposals for customers’ promotions Examples: ・ Campaign management ・ Advertising ・ Promotional material planning/production IP promotion support business ◼ Acquired shares in May 2023 and started consolidating in July 2023 ◼ Utilizes entertainment content for promotion, etc. One-stop support from planning proposals to negotiations with copyright holders 0.46 JPY billion 0.88 JPY billion FY2023/6 FY2025/6 Approx. 2x in 2 years Net sales (non-consolidated) Business operations
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30Introduction of High-growth Business Domains - Excerpt from TOKYO GETS Marketing Material Use scenes and examples Features/ strengths ✓ Facilitating tie-ups between promotion plans and IP content that has a high consumer focus and is closely related to the product concerned ✓ Leveraging the topicality, attention-grabbing ability, and purchase-inducing power of content to enhance outcomes from various strategies. Availability of one-stop support from planning proposals to negotiations with copyright holders Topicality Creating a buzz thanks to the renown of the content and the activities of the fans Also attractive to retailers Reach and purchase-inducing power Rapidly diffused via fan networks Offering of gifts and merchandise stimulates the desire to buy Track record of more than 1,100 tie-ups Campaign manage- ment In-store/ storefront promotional materials Gifts Influen- cers Advertise- ments ➢ With a new product to be released, wanted to create a buzz through collaboration with content suited to the target of men in their 30s-40s 20,000 reposts on social media in two months Became a hot topic among fans Creating a buzz for a new product ➢ Wanted to boost the percentage of consumers aware of the product, as it had been sagging ➢ Wanted to generate sales instantaneously when exposure in stores increases Became a hot topic immediately after the start of the campaign Collaboration packaging proved so popular that additional production was needed Generating sales instantaneously ➢ Was difficult to secure shelf spacebecause product wasn’t well known ➢ Through collaboration with topical content, wanted to obtain an advantage in negotiations for distribution to increase the percentage of stores carrying the product Brushed major rivals aside and secured six facings Greatly contributed to increasing store penetration Support with negotiations for distribution
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31 Medium - term Management Policy5
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32 Medium - term Theme and Vision Medium - term vision Medium-term theme Unite & Generate Cross Marketing Group aims to become a company that generates ⚫ With the goal of realizing the medium-term vision, we set the theme as “Unite & Generate” Promote Group synergies actively (Unite) to create new added value, and achieve high growth rates through these efforts ⚫ In its role as the Cross Marketing Group, overwhelmingly enhance the management quality of each Group company (Generate) • Investment in human resource development (active recruitment of management personnel and development of existing employees) • Investment (improving productivity through AI investment, system investment, and infrastructure development) • M&A in peripheral areas ⚫ Achieve consolidated net sales of 50.0 JPY billion and operating profit of 5.0 JPY billion within 5 years (FY2030/6) Research & Insight Business Digital Marketing Business Create new added value through synergies Improve productivity through investments, human resource development, M&A, infrastructure development, and AI utilization Medium - term growth guidelines Net sales: 50.0 JPY billion Operating profit: 5.0 JPY billion
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33 Medium - term Action Plan Medium-term theme Unite & Generate Cross Marketing Group aims to become a company that generates Action plan – Business segment change – Actions to achieve the medium-term vision Business segments → Consolidate three segments into two segments Research & Insight Business • Deepen research operations and expand domains • Cross-business synergies and value-added offerings Digital Marketing Business • Actively promote M&A and expand lineup • Drive growth through Core-Dev. (strategic focus) domains Foundation for creating business synergies ⚫ Consolidate the former three business segments into two segments, establishing a stronger foundation for generating business synergies Integrate the Insight Business and Data Marketing Business to form the Research & Insight Business. To respond to changes with significant added value demanded by customers, this business will go beyond traditional research services, deepening and expanding consulting and insight fields. By creating more proactive synergies with the Digital Marketing Business, it aims to deliver new added value. The Digital Marketing Business actively promotes M&A, particularly focusing on IP/influencer marketing and the e-commerce business, and it will expand its service lineup to drive business growth that better aligns with customer needs and market expansion. ⚫ Within the Digital Marketing Business, marketing HR and IP/influencer marketing are designated as strategic focus (Core-Development = Core-Dev.) domains to drive the entire Group with approximately CAGR+20% in revenue growth. (Integrate Insight Business and Data Marketing Business)
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34 Target Market in the Core - Dev. Domain Social media marketing market Digital/IT human resources market Core-Dev.① IP/influencer marketing business domain Core-Dev.② Marketing HR business domain Source: Compiled by the Company based on the Ministry of Economy, Trade and Industry’s Survey on IT Human Resource Supply, Estimated Shortage of IT Human Resources (Medium Scenario), and Yano Research Institute Ltd.’s Market Size Trends and Forecast for Human Resource Services Targeting Digital Talent Source: Survey by CyberBuzz/Digital InFact 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 2022年 2023年 2024年 （見込） 2025年 （予想） 2026年 （予想） Social media marketing market size 1,248.2 1,361.5 1,467.8 1,576.7 348 375 402 430 0 100 200 300 400 500 600 700 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 2022年度 2023年度 2024年度 （見込） 2025年度 （予測） Digital human resources service market size and shortage of IT human resources デジタル人材サービス市場 IT人材不足数（推定、千人） The social media marketing market exceeded one trillion yen in 2023 and has been growing at an annual rate of approximately 14%. The digital human resources service market is valued at 1.5 trillion yen and is steadily growing at an annual rate of 8%. The shortage of IT human resources is estimated to continue at approximately 400 thousand people Market size: JPY Billion Market size: JPY Billion Shortage: Thousand people1,800.0 1,600.0 1,400.0 1,200.0 1,000.0 800.0 600.0 400.0 200.0 0.0 1,800.0 1,600.0 1,400.0 1,200.0 1,000.0 800.0 600.0 400.0 200.0 0.0 Digital human resources service market Shortage of IT human resources (estimated, thousand people) 2022 2023 2024 (prospect) 2025 (forecast) 2026 (forecast) FY2022 FY2023 FY2024 (prospect) FY2025 (forecast)
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35 Social & digital promotion IP/influencer marketing Under the mission, “Discover Something New,” “Creating new value and delivering it to society” constitutes the value that CMG provides to society Value Provided to Society Mission Business domain Through this challenge, deliver next-generation value ahead of others Stance/ Attitude Research & Insight Business Digital Marketing Business Value provided by the business ◼Create added value that is unattainable through existing solutions by fully leveraging each company’s strengths while mutually influencing one another within the Group ◼Become an indispensable partner for our clients’ business growth by delivering essential improvement proposals and services Vision Cross Combining various elements Marketing The process of spreading new ideas to the world Origin of the Company name Marketing HRSI/DX consultingJapan Overseas Core - Dev. ① Core - Dev. ②
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36 Net sales CAGR FY2025 to FY2035 +13% Marketing generation companyDX partners Growth Guidelines Achieve consolidated net sales of 50.0 JPY billion and operating profit of 5.0 JPY billion within 5 years Enhance the business value of Group companies as a marketing generation company, leading the improvement of CMG’s corporate value （JPY Billion） 2013 FY2022/6 FY2023/6 FY2024/6 FY2025/6 In 3 to 5 years In 10 years Net sales 6.29 24.90 25.09 26.19 28.90 50.0 100.0 Operating profit 0.73 2.52 1.96 1.84 2.52 Number of consolidated employees 597 1,441 1,530 1,707 1,719 Number of business companies 18 33 35 34 35 Growth by utilizing M&A Operating profit margin: 10%+
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37 • Collect information on new generative AI technologies and conduct validation tests • Add functions to existing services utilizing generative AI • Develop new products utilizing generative AI Apply to services • Execute business process reforms (BPR) in each organization • Identify areas for utilizing generative AI (mainly for multi- person tasks) • Develop AI tools tailored to each of the Company’s organizations and operations Improve business efficiency • Build an internal shared library for utilizing generative AI • Regularly monitor AI quantitative metrics (such as usage rates) for each organization • Establish rules and guidelines for control and risk mitigation Initiatives for Utilizing Generative AI Implement a new organizational setup adapted to the AI era Develop a utilization base１ ２ ３ Develop the foundational infrastructure for utilization and promotion, including an overall organizational culture of utilization Reduce man-hours of existing operations by utilizing generative AI while improving productivity and service quality Update existing products utilizing generative AI and develop new products • Launch the internal CMG AI Portal • Open the AI information desk and consultation desk • Develop plans for generative AI-focused training • Promote utilization projects in each organization • Implement a cycle of information collection and case development • Launch dedicated AI tools for operations Implementation measures Latest status • Implement PoC of AI products • Release AI interview services • Develop next-generation AI research systems ■Commence activities of the cross-Group AI utilization promotion organization, “CMG AI Working Group” ■Establish an “AI Technology Specialized Organization” with the mission of productizing business operations and providing internal technical support
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38 Appendix The Excel Fact Sheet is available here on our IR website (www.cm-group.co.jp/en/ir). Please refer to this fact sheet for more information. 4
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39 (JPY Billion) FY2024/6 FY2025/6 YoY Growth Rate Net sales 26.18 28.90 +10% Gross profit 10.23 11.07 +8% (Gross profit margin) （39.1%） (38.3%) （-0.7pt） SG&A 8.38 8.55 +2% (SG&A ratio) （32.0%） (29.6%) （-2.4pt） Operating profit 1.84 2.52 +37% (Operating profit margin) （7.0%） (8.7%) （+1.7pt） Ordinary profit 1.91 2.40 +26% Extraordinary gains (loss) 0.02 0.08 - Income taxes 0.74 0.98 +33% Net income attributable to owners of parent 1.19 1.36 +14% Overview of Consolidated Statements of Income for FY2025/6 1 Digital Marketing Business and Data Marketing Business drove performance Net sales and operating profit reached record highs 2 Amid business expansion through M&A, efficiency in SG&A and other expenses improved Controlled the SG&A ratio 1
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40 Overview of Consolidated Balance Sheets for FY2025/6 Repayments of short- and long-term debts Debts decreased Increased from the end of the previous period Equity ratio of 48.6% (JPY Billion) End of Jun. 2024 End of Jun. 2025 Changes Current assets 12.76 12.87 +0.11 Cash and deposits 7.38 7.63 +0.26 Notes and accounts receivable – trade 3.85 3.75 -0.09 Other 1.53 1.48 -0.05 Non-current assets 3.87 3.55 -0.32 Goodwill 1.23 1.18 -0.06 Other 2.64 2.38 -0.26 Total assets 16.63 16.42 -0.21 Current liabilities 5.87 5.42 -0.45 Accounts payable – trade 1.23 1.22 -0.01 Short-term debt* 1.63 1.58 -0.04 Other 3.01 2.61 -0.40 Non-current liabilities 3.68 3.02 -0.66 Long-term debt 3.35 2.67 -0.69 Other 0.33 0.35 +0.02 Net assets 7.08 7.99 +0.90 Equity ratio 42.6% 48.6% +6.0pt 2 3 *Including long-term debt repayable within one year 1 Secured a sufficient level for investment in business growth and repayment of debts Cash and deposits increased 2
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41 (JPY Billion) FY2024/6 FY2025/6 Changes Operating cash flow 1.57 1.96 +0.38 Income before taxes 1.93 2.34 +0.40 Depreciation and amortization of goodwill 0.59 0.61 +0.02 Decrease (increase) in trade receivables -0.71 0.19 +0.90 Income taxes paid -0.90 -0.87 +0.04 Other 0.66 -0.31 -0.97 Investment cash flow -1.24 -0.48 +0.76 Financial cash flow 0.45 -1.14 -1.60 Net proceeds and payments of short-term debt 0.05 0.06 +0.01 Net proceeds and payments of long-term debt 0.69 -0.75 -1.45 Other -0.29 -0.45 -0.16 Cash and cash equivalents at end of period 7.38 7.63 +0.26 Overview of Consolidated Statements of Cash Flows for FY2025/6 1 2 Repayment of long-term debt Financial cash flow decreased YoY Secured a sufficient level for investment in business growth and repayment of debts Cash and deposits increased 3 1 Mainly due to an increase in income before taxes and a decrease in investment cash flow Free cash flows increased
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42 Change in Business Segments Consolidated into two business segments: “Digital Marketing” and “Research & Insight” – Reorganized and integrated the former Data Marketing Business and Insight Business from FY2026/6 (Q1) – New segment/Breakdown Business overview Major subsidiaries Digital Marketing Business 12.5 JPY billion Social & digital promotion IP/Influencer marketing Sampling media Third-party logistics excrie, REECH、TOKYO GETS, PathCrie SI/DX consulting System/app development, maintenance and operations DX consulting Cross Communication, COUM Marketing HR Human resources services in marketing/IT/DX fields, BPO services Alterna Ex, Creative Resource Institute Research & Insight Business 16.4 JPY billion Japan Consumer research Market data collection and analysis Marketing/consulting Cross Marketing, Medilead Overseas Kadence Group companies Current status Japan Overseas Japan Overseas Media and promotion IT solutions Digital Marketing Business 12.5 JPY billion Data Marketing Business 9.9 JPY billion Insight Business 6.5 JPY billion FY2025/6 Net sales FY2025/6 Net sales *Please refer to the next page for performance results based on the new segment criteria.
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43 ( Reference) Net Sales and Operating Profit for FY2025/6 and FY2026/6 Based on the New Segment Classification (JPY Billion) Q1 Q2 Q3 Q4 Cumulative total for the fiscal year Q1 Q2 Q3 Q4 Cumulative total for the fiscal year Net sales 6.76 7.99 7.52 6.62 28.90 6.71 8.39 Digital Marketing Business 3.08 3.28 3.07 3.09 12.52 3.25 3.75 Social & digital promotion 2.00 2.25 2.00 2.01 8.26 2.00 2.55 SI/DX consulting 0.56 0.49 0.53 0.53 2.12 0.54 0.63 Marketing HR 0.52 0.54 0.54 0.54 2.14 0.71 0.59 Research & Insight Business 3.68 4.71 4.45 3.54 16.38 3.46 4.64 Japan 2.44 3.31 3.39 2.31 11.45 2.48 3.24 Overseas 1.24 1.40 1.06 1.23 4.93 0.98 1.40 Operating profit 0.36 0.99 1.02 0.15 2.52 0.29 0.84 Digital Marketing Business 0.21 0.31 0.20 0.18 0.90 0.20 0.31 Research & Insight Business 0.70 1.25 1.36 0.52 3.82 0.62 1.07 Adjustments -0.55 -0.56 -0.54 -0.55 ‐2.20 -0.54 -0.54 *The results for each new segment for FY2025/6 are for reference purposes only and have not been audited. FY2025/6 FY2026/6
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44 Business Segments and Major Group Companies Digital Marketing Business Research & Insight Business FY2025/6 Net sales 12.5 JPY billion Net sales composition ratio 43% Supporting customers’ marketing activities and decision-making through online data collection, analytical reports, and consulting FY2025/6 Net sales 16.4 JPY billion Net sales composition ratio 57% Japan Overseas Social & digital promotion SI/DX consulting Marketing HR Providing digital promotion, marketing media management, app development and maintenance, digital/marketing human resources services
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45 Segment Overview - Digital Marketing Business Operation of sales promotion support media, and development of Internet advertising services Total support from planning to execution and data measurement of customers’ marketing initiatives Providing promotion services combining data × Internet and social media × IP content Sales promotion support media Internet advertising Social media marketing IP collaboration Panel network consisting of 15.43 million people Third-party logistics Digital Marketing Business Social & digital promotion Questionnaire ads Questionnaire-style article ads Data-driven programmatic advertising
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46 Segment Overview - Digital Marketing Business Support for implementation of customers’ marketing strategies Providing DX consulting, system/application development, operations, maintenance, etc. Banking application development Sony Bank Inc. Smartphone securities application development Daiwa Connect Securities Co., Ltd. Major Businesses Planning, development, and operation of mobile/smartphone websites and systems Digital Marketing Business SI/DX consulting Comprehensive consulting, customer contact DX, and business process DX support
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47 Segment Overview - Digital Marketing Business Support for implementation of customers’ marketing strategies Providing outsourcing in the digital/marketing fields and human resource services Recruitment support agency for engineers, marketers, and creators Major Businesses Director and engineer temporary staffing business Brand planning Sales promotion Advertising production business Digital Marketing Business Marketing HR
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48 Fact finding through Internet-based questionnaire surveys Online consumer surveys and various data collection Efficient data compilation through Japan’s largest panel network Segment Overview - Research & Insight Business/Japan Largest in the industry Panel network of 15.43 million people* Detailed profiles in a maximum of 2,500 categories Fact Finding Online surveys / Data collection *As of December 31, 2025
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49 Analyzing and understanding consumer insights based on fact finding Offline/in-depth research and analysis reports Consulting to solve customers’ marketing issues Number of offline surveys conducted (interviews and CLTs) About 1,000 projects Segment Overview - Research & Insight Business/Japan Facilities in Japan (Hatsudai area of Shinjuku; Ningyocho) Overseas fieldwork base (India) CLT room with cooking equipment (Ningyocho) In-depth research and analytical reporting based on consumer data/facts Data / Fact * Consumer insights: Underlying factors driving purchasing behavior that are not consciously recognized by consumers
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50 Analysis and understanding of consumer insights Kadence Group Research centers in North America, Europe, and Asia Services provided by Group companies with expertise and bases in 10 countries around the world Segment Overview - Research & Insight Business/Overseas Consumer data is efficiently compiled Overseas Subsidiaries 17% Japan 83% FY2025/6 Composition ratio of net sales UK India Indonesia Singapore Thailand Philippines China Japan US Vietnam
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The purpose of this document is to provide information on business performance and not to solicit investment in securities issued by the Company. The opinions and forecasts contained in this document are based on the judgment of the Company at the time this document was prepared, and it is subject to change in the future. Cautionary Statement regarding the Material For inquiries regarding this document, please contact Investor Relations Office, Cross Marketing Group Inc. Mail: ir@cm - group.co.jp Cross Marketing Group Inc. https://www.cm - group.co.jp