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Financial Presentation for the Six Months Ended September 30th, 2025 TSUBURAYA FIELDS HOLDINGS INC. Tokyo Stock Exchange Prime Market Securities code: 2767 November 2025
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 2 Overview of H1 FY2025 ◼ The Ultraman IP continues to enjoy strong popularity in Japan and overseas. However, in the Chinese market, revenue and profit declined temporarily due to decrease in licensing income from key products such as block toys and trading cards. The main factors include the normalization of sales for products that had previously contributed significantly due to a temporary hit in the Chinese market, as well as a review of product offerings by local partners in response to IP. Meanwhile, business categories other than licensing are generally firm, contributing to stable profit generation. ◼ Net sales were ¥7,530 million (down 5.7% YoY) and operating profit was ¥740 million (down 64.6% YoY). ◼ Unit sales reached approximately 159,000 units (up 228.6% YoY). This was driven by the launch of multiple titles featuring major IPs and the additional production of titles released in the previous fiscal year in response to higher demand. As a result, our market share in unit sales was approximately 20.7% (based on our survey). ◼ Net sales totaled ¥87,820 million (up 136.1% YoY) and operating profit was ¥14,670 million (up 369.9% YoY). Content and Digital Business Segment Amusement Equipment Business Segment ◼ Results: Net sales of ¥95,950 million (up 109.7% YoY), operating profit of ¥13,590 million (up 233.9% YoY). ◼ Increased sales and profits mainly due to strong sales of machines equipped with major IPs and meeting increased production demand in the amusement equipment business. Consolidated Results
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 3 H1 FY2025 [Consolidated P/L] (Unit: 100 million yen) Consolidated P/L FY2024 FY2025 H1 (Apr.-Sep.) Full-year H1 (Apr.-Sep.) YoY change Initial plan (May 13th) Revised plan (Oct. 31st) Net sales 457.6 1,405.8 959.5 +109.7% 1,500 1,700 Gross profit 124.9 352.6 243.8 +95.2% - SG&A expenses 84.2 199.6 107.8 +28.1% - Operating profit 40.7 152.9 135.9 +233.9% 160 180 [Operating profit margin] [8.9％] [10.9%] [14.2%] [10.7%] [10.6%] Ordinary profit 53.3 164.6 139.0 +160.8% 161 183 Profit attributable to owners of parent 28.2 111.5 95.5 +238.3% 112 128 * Figures less than ¥10 million are rounded down.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 4 (Unit: 100 million yen) P/L by business segment FY2024 FY2025 H1 Full-year H1 Percentage change from previous year Content and digital business segment Net sales 79.9 164.1 75.3 (5.7)% Operating profit 21.1 28.3 7.4 (64.6)% [Operating profit margin] [26.5%] [17.3%] [9.9%] Amusement equipment business segment Net sales 371.9 1,230.9 878.2 +136.1% Operating profit 31.2 152.7 146.7 +369.9% [Operating profit margin] [8.4%] [12.4%] [16.7%] Other business segment Net sales 8.3 16.8 9.0 +7.9% Operating profit 0.0 0.0 0.0 +317.2% Adjusted amount Net sales (2.6) (6.0) (3.1) - Operating profit (11.7) (28.2) (18.3) - * Figures less than ¥10 million are rounded down. H1 FY2025 [P/L by business segment] * Figures less than ¥10 million are rounded down. * The segment name that was previously classed as the “PS business” has been changed to the “Amusement equipment business” from the current fiscal year. This change was only a change in the name of the reportable segment and had no impact on segment information.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 5 FY2025 Full-year Consolidated Earnings Forecast （Unit: 100 million yen） Consolidated FY2024 FY2025 Full-year Initial plan (May 13th) Revised plan (Oct. 31st) Pre-revision percentage change YoY change Net sales 1,405.8 1,500.0 1,700.0 +13.3% +20.9% Operating profit 152.9 160.0 180.0 +12.5% +17.7% Ordinary profit 164.6 161.0 183.0 +13.7% +11.2% Profit attributable to owners of parent 111.5 112.0 128.0 +14.3% +14.7% * Figures less than ¥10 million are rounded down.
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Content and Digital Business Segment
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 7 H1 FY2025 [Content and Digital Business Segment] (Unit: 100 million yen) <License> • Overseas: Licensing revenue from China declined year on year. With the acceleration of global expansion, licensing agreements in North America, Asia, and other regions increased steadily, resulting in overall year-on-year growth in licensing income. • Domestic: Licensing revenue declined, primarily because of a reactionary decrease after robust GRIDMAN-related income recorded last year. <MD (Product Sales)> • By expanding the lineup of our in-house developed Ultraman Card Game, merchandising revenue increased both in Japan and overseas. • Sales of products for the Chinese market on the cross-border e-commerce platform “TMALL GLOBAL” began in July. We are sequentially expanding our product lineup. <Imaging and Event Business> • Revenue from imaging and events increased, primarily due to increase in audience attendance at major events such as the annual “Ultra Heroes EXPO 2025 Summer Festival” and the biennial “TSUBURAYA CONVENTION 2025.” Tsuburaya Productions Co., Ltd. (TPD) Business revenue in TPD FY2024 FY2025 H1 Full-year H1 YoY change Net sales 79.9 164.1 75.3 (5.7)% Operating profit [Operating profit margin] 21.1 [26.5%] 28.3 [17.3%] 7.4 [9.9%] (64.6)% * Figures less than ¥10 million are rounded down. * MD: Merchandising FY2024 FY2025 H1 Full-year H1 YoY change Total 56.9 115.5 51.0 (10.5)% License 37.5 68.3 23.0 (38.7)% Overseas 31.7 58.6 18.1 (42.7)% China 28.9 52.7 14.4 (50.3)% North America, Asia and others 2.7 5.9 3.7 +37.8% Domestic 5.8 9.6 4.8 (16.5)% MD (product sales) 2.1 13.9 7.6 +248.9% Overseas - 3.3 2.1 - Domestic 2.1 10.6 5.4 +148.3% Imaging and events 15.6 29.3 17.2 +10.0% Overseas 4.7 8.3 4.9 +3.8% Domestic 10.9 21.0 12.2 +12.7%
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 8 Content and Digital Business Segment Ultra Series 60th Anniversary Project Anniversary logo created to commemorate the 60th anniversary of Ultraman The three twinkling stars at the center of the logo symbolize “courage”, “hope”, and “kindness”. The silhouette of Ultraman soaring from the number “60” represents his flight towards a future filled with hope. Through the message represented by this logo, the project aims to develop initiatives that will connect people across generations and global borders, fostering positive feelings and precious bonds. Through this initiative, we aim to accelerate the globalization of the Ultraman brand and maximize its IP value. ©TSUBURAYA PROD.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 9 ● Start of broadcast of Ultraman Omega コンテンツ＆デジタル事業セグメント ウルトラマンシリーズ60周年記念 主な事業施策 License MD (Product Sales)Video Events Stores Trading Card TV Anime/ Movies Video Games FY2025 FY2026 FY2027 Q1 Q3 Q4Q2 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Major projects and various collaborations with companies will be launched in sequence ● Began operations of the cross-border e-commerce platform “TMALL GLOBAL” in July; considering expansion of new physical stores inJapan A variety of events befitting the 60th anniversary have been planned and will be conducted, with expansion into additional countries and regions ● Started preliminary rounds in August for the World Championship scheduled for May 2026; plans to hold global events even after the championship. ● BP05* scheduled for release on October 31st, marking the first anniversary of the Ultraman Card Game; anticipated to further enhance the game’s strategic and collectible features to expand the fan base Timeline of the Ultraman Series 60th Anniversary Project ● Production of new anime KAIJU DECODE: The Ring of Aidara (co-produced with TOEI ANIMATION) announced Movie: THE ORIGIN OF ULTRAMAN (2026 Release) Movie: Ultraman Zero (2027 release) ● Ultraman Puzzle Schwatch!! was released on October 9th, with Kaiju Palette scheduled for release later in 2025 ● The release of a third game is scheduled from 2026 onwards ◼ From July 2025 to December 2027, over a span of approximately two and a half years, we will spread the appeal of the Ultraman series worldwide by implementing a variety of global initiatives, showcasing the profound storytelling and universal themes of the franchise. Content and Digital Business Segment Ultraman Series 60th Anniversary Project: Major Initiatives *BP = Booster Pack©TSUBURAYA PROD.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 10 ◼ Seeking to build win-win collaborations with partner corporations by leveraging connections and affinities with Ultraman IP Content and Digital Business Segment License (Corporate/IP Collaboration) Promoting collaborations with companies that resonate with the ideals raised by our 60th Anniversary Project Aiming to enhance awareness and brand power not only in Japan but globally Creating synergy through collaboration with an IP that has a long history and is recognized widely Carrying out initiatives to build excitement towards the shared milestone of the anniversary Tapping into our network of Ultraman-loving creators to co- create compelling works Expanding collaborations focused on KAIJU, a crucial element in Ultraman titles. … etc. … etc. Corporate Collaborations Global Expansion Identification with the Concept IP Collaborations Various characters of KAIJUAnniversary Initiatives Collaboration With a Long-running IP Connection with Creators ©TSUBURAYA PROD.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 11 Content and Digital Business Segment MD (Product Sales): Ultraman Card Game 20262024 2025 Oct. Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Cards distributed globally: Approx. 120 million (as of October) EventMerchandising [BP06] ★ ★ ★ ★ ★(scheduled) New products strategically launched quarterly ◼ Implementing various events and competitions in Japan and overseas in preparation for the global championship scheduled for May 2026 Nov. Dec. Jan. Feb. Mar. Apr. May Jun. Jul. ©TSUBURAYA PROD. * BP= Booster Pack ★ ULTRA LEAGUE SHOP QUALIFIER 2026 ULTRA LEAGUE WORLD CHAMPIONSHIP 2026 May 9th and 10th, 2026 (Ikebukuro) • Ultraman Card Game’s first world championship to be held • First-ever World Champion to be decided among contestants from all over the world Aug. – Oct. 2025 ・ Held at authorized stores nationwide ・ Top-ranked players from each store qualify for regional preliminaries ULTRA LEAGUE CHAMPIONSHIP 2026 ULTRA LEAGUE CHAMPIONSHIP in Japan 2026 Jan. – Feb. 2026 • The last competition for players to earn a spot at the world championships. Nov. – Dec. 2025 • Regional preliminaries for the World Championship to be held in six major cities in Japan (Sapporo, Sendai, Tokyo, Nagoya, Osaka, Fukuoka) and around the world. Gleam of Eternal Hope [BP04] Shadow of Undying Vengeance [BP03] Vortex of Crimson and Azure [BP02] Guardians of the Earth [BP*01] Heroes of the Radiant Dawn [BP05]
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 12 コンテンツ＆デジタル事業セグメント 映像・イベント（アニメ） Production of new anime KAIJU DECODE: The Ring of Aidara Announced • On Oct. 20th, 2025, the production of the new anime KAIJU DECODE: The Ring of Aidara has been announced. This title is part of “KAIJU DECODE”, a transmedia project themed around the story of KAIJU and a young girl, co-produced by TsuburayaProductions and TOEI ANIMATION. • Alongside this announcement, key visuals and a special video have also been released. <Main staff> Original work: TsuburayaProductions/ TOEI ANIMATION Script : Katsuie Shibata KAIJU Design: Masayuki Goto (TsuburayaProductions) Character Design of Maru: Sei Nakashima Character design of Koko: Masatsugu Saito The official website of KAIJU DECODE: The Ring of Aidara https://www.kaiju-decode.com/ Content and Digital Business Segment Imaging and Event (New Anime) © TSUBURAYA PRODUCTIONS, TOEI ANIMATION
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 13 Aiming to further increase the value of Ultraman IP through video productions 60th Anniversary Documentary Film THE ORIGIN OF ULTRAMAN (tentative title) New movie Ultraman Zero To be released in 2026 To be released in 2027 Production is advancing in phases in accordance with the pipeline. Content and Digital Business Segment Imaging and Event (Video Productions) ©TSUBURAYA PROD.
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 14 ◼ Reaching more than 1 million fans by holding various events By leveraging the milestone of the 60th anniversary, we aim to strengthen and expand both brand recognition and fan communities in Japan and internationally, creating ripple effects across licensing, merchandising, video, and digital domains. Ultra Heroes EXPO • Events that provide unmatched fan connections among large-scale events • Planning to expand event locations during the 60th anniversary period Major large-scale events Content and Digital Business Segment Imaging and Event (Large-Scale Events) ©TSUBURAYA PROD. TSUBURAYA EXHIBITION • Organization of the exhibition at all major cities nationwide to commemorate the 60th anniversary of from April 2026 THE LIVE series • Further expanding our reach to families by delivering live experiences worthy of the Ultraman Series’ 60th anniversary TSUBURAYA CONVENTION • Planning to incorporate projects suitable for the final year of our 60th anniversary celebrations, with the event scheduled to be held in autumn 2027
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 15 ◼ Our first in-house produced games for smartphones to be released in October 2025 FY 2025 Game/Social Media Beyond FY 2026 Ultraman Puzzle Shuwatch!! • Service launched on Oct. 9th, 2025 • Official smartphone game title from the Ultraman Series Kaiju Palette • News Release on Oct. 23rd, 2025 • New “KAIJU” IP content targeting casual fans, including young girls and women (scheduled for release in 2025) First Release • Reinforcement of global collaboration • Integration with our merchandising strategy • Promoting highly profitable game development Second Release Metaverse, others ・ Improvement and renewal of existing fan community services Third Release (scheduled) Promoting initiatives in the Content and Digital Business Segment Digital Business Area LBE(Location Based Entertainment) business, a new entertainment experience that combines the real and the digital ©TSUBURAYA PROD. ©TSUBURAYA PRODUCTIONS / ©Meta Field Inc. / ©StudioZ Inc. ©TSUBURAYA PRODUCTIONS / ©Meta Field Inc.ULTRAMAN DIGITAL CARD COLLECTIONTSUBURAYA IMAGINATION
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Amusement Equipment Business Segment
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 17 FY 2024 FY 2025 H1 Full-year H1 YoY change Net sales 371.9 1,230.9 878.2 +136.1% Operating profit [Operating profit margin] 31.2 [8.4%] 152.7 [12.4%] 146.7 [16.7%] +369.9% • The market is expected to be revitalized with the launch of new pachinko and pachislot machines featuring innovative game functions. ・Pachislot: Titles with the “Bonus Trigger” feature were released in June ・Pachinko: Titles with the “Lucky Trigger 3.0 Plus” feature were released in July Market Circumstances FIELDS CORPORATION • In the same period last year, sales were concentrated in the second half of the fiscal year due to pachinko halls needing to update their systems in response to the nationwide release of new banknotes. In the current interim period, however, sales remained strong, driven by the launch of multiple titles equipped with leading IPs and increased production of machines released in the previous fiscal year, resulted in the cumulative sales volume for the interim period (Apr. to Sep.) reached approximately 159,000 units, capturing the industry share of about 20.7% (according to our estimates). ACE DENKEN Co., Ltd. • New customer acquisition has been progressing steadily alongside the streamlining of management through the integration of sales bases with FIELDS CORPORATION. Amusement Equipment Business Segment H1 FY2025 [Amusement Equipment Business Segment] (Unit: 100 million yen) * Figures less than ¥10 million are rounded down. * From the year ending March 31, 2025, the segment previously named “PS Business” has been changed to the “Amusement Equipment Business.” This change is only a change in the name of the reportable segment and has no impact on segment information. Sales results Pachinko sales 20,961 units 92,540 units 69,569 units +231.9% Pachislot sales 27,675 units 113,161 units 90,233 units +226.0% Total 48,636 units 205,701 units 159,802 units +228.6% 250,000 units
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 18 H1 FY2025 [Sales Status of Amusement Equipment Business Segment] LB Pachislot Evangelion -The Door of Promises- e INUYASHA 3.0 L DARLING in the FRANXX Compatible with Bonus Trigger ◼ In Q2, we sold 1 pachinko and 2 pachislot titles as main titles. Cumulative unit sales in H1 was 159,000 units. Compatible with LT3.0 Plus ©高橋留美子／小学館・読売テレビ・サンライズ 2000＆2009 Manufactured by D-light Co., Ltd. ©khara Sales brand/ Bisty ©ダーリン・イン・ザ・フランキス製作委員会 ©SPIKY ©CROSSALPHA Manufactured by SPIKY CORPORATION * Private brands are shown in blue boxes. Q1 Q2 Pachinko ~39,000 units ~29,000 units (cumulative ~69,000 units) Pachislot ~55,000 units ~34,000 units (cumulative ~90,000 units) Total ~95,000 units ~64,000 units (cumulative ~159,000 units) e INUYASHA 3.0 LB Pachislot Evangelion -The Door of Promises- L DARLING in the FRANXX P Queen's Blade 4 UNLIMITED Naraku NEON GENESIS EVANGELION PREMIUM MODEL e SHIN ULTRAMAN e Tokyo Ghoul P Uchū Senkan Yamato 2202 Super Wave Mori Yuki 199LT ver. P DD Hokuto no Ken 3 Hyakutotsu 99ver. Ｌ Pachislot MOBILE SUIT GUNDAM SEED L ULTRAMAN Smart Pachislot Devil May Cry 5 STYLISH TRIBE L Tokyo Ghoul (increased production) Smart pachislot MONSTER HUNTER RISE (increased production) Smart Pachislot Resident Evil5 (increased production) L ZETTAI SHOGEKI - PLATONIC HEART-
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 19 * Private brands are shown in blue boxes. ©KENTAROU MIURA(STUDIO GAGA) /HAKUSENSHA(YOUNG ANIMAL) ©KENTAROU MIURA(STUDIO GAGA) HAKUSENSHA/BERSERK FILM PARTNERS ©KENTARO U MIURA(STUDIO GAGA) HAKUSENSHA/BERSERK PARTNERSHIP ©KOEI TECMO GAMES CO., LTD. Manufactured by newgin Co., Ltd. ©カラー／Project Eva. ©カラー／EVA 製作委員会 Sales brand/ Bisty ©CAPCOM Manufactured by LEOSTAR Co., Ltd. © 荒野のコトブキ飛行隊製作委員会 ©SPIKY ©CROSSALPHA Manufactured by SPIKY CORPORATION ©プラトニックハート事務局 Manufactured by K.K. IDOL (Daiichi group) ©Rifujinnamagonote/MFBOOKS/Mushoku Tensei Ⅱ Production Committee Manufactured by newgin Co., Ltd. Q3 PachinkoPachislot Total e BERSERK Musou Chapter 2 SMART PACHISLOT Shin Onimusha 3 NEON GENESIS EVANGELION -Memories of the beginning- L Mushoku Tensei: Jobless Reincarnation L ZETTAI SHOGEKI Ⅳ L The Magnificent KOTOBUKI e No Game, No Life e BERSERK Musou Chapter 2 NEON GENESIS EVANGELION -Memories of the beginning- SMART PACHISLOT Shin Onimusha 3 L The Magnificent KOTOBUKI L ZETTAI SHOGEKI Ⅳ L Mushoku Tensei: Jobless Reincarnation NEON GENESIS EVANGELION -Memories of the beginning- • English subtitles provided to accommodate inbound tourists • Promotional campaigns conducted utilizing TV commercials, web commercials, social media, and other media channels • Proposing the creation of dedicated prize corners in halls that will deploy the machine ◼ Looking ahead to Q3, the sales of new titles are progressing steadily. H1 FY2025 [Sales Status of Amusement Equipment Business Segment]
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➢ Consolidated B/S and Consolidated C/F Appendix Financial Results for H1 FY2025
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Copyright 2025 TSUBURAYA FIELDS HOLDINGS INC. All rights reserved. 21 H1 FY2025 [Consolidated B/S, Consolidated C/F] (Unit: 100 million yen) Consolidated B/S End of Mar. 2025 End of Sep. 2025 YoY change Current assets 698.4 826.9 128.5 Non-current assets 291.1 286.7 (4.4) Total assets 989.5 1,113.7 124.1 Current liabilities 267.7 344.9 77.2 Non-current liabilities 159.3 140.1 (19.2) Total liabilities 427.0 485.1 58.0 Total net assets 562.4 628.6 66.1 Total liabilities and net assets 989.5 1,113.7 124.1 Consolidated C/F H1 FY2024 H1 FY2025 YoY change Cash flows from operating activities (12.6) 109.1 121.8 Cash flows from investing activities (13.3) (12.1) 1.1 Cash flows from financing activities (109.5) (42.2) 67.2 Increase in cash and cash equivalents (135.5) 54.7 190.3 Cash and cash equivalents at beginning of period 348.1 308.5 (39.5) Cash and cash equivalents at end of period 212.5 363.3 150.7 * Figures less than ¥10 million are rounded down.
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The Company's plans, strategies, forecasts, and other statements contained in this document, except for facts that have already been determined, are subject to potential risks and uncertainties and are not guarantees of their accuracy. Potential risks and uncertainties include, but are not limited to, the economic environment in which our group operates, competition in the market, and the products we handle. Disclaimer