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M+C Saatchi Group Half Year 2026 Results Presentation | 22 September 2026
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M+C Saatchi GroupH1 2026 Results 2 net revenue performance showing early signs of improved business momentum LFL1 Net revenue -1.4% Net cash balance £2.5m shares purchased via share buyback programme at 30 June; cancellation of 1.74m (1.43% of ISC) shares Selection of H1 wins: LFL Operating profit -£2.9m driven by Q1 revenue shortfall, annualisation of investments, scaling up of growth businesses Client retention robust: 82% of 2025 clients spending with us so far in H1 20262 New business wins total3 121 up from last year, with encouraging pipeline developing in H2 with multiple integrated pitches ongoing 1 LFL results exclude Australia and New Zealand which are classed as assets held for sale. 3 Includes new wins and project extensions. showing improved momentum in Q2, which registered low-single- digit growth and strong exit rate £2.2m HALF of the business registered high single digit (+9.4%) growth, led by growth engines Issues and Media 2 Based on retained clients who accounted for 82% of 2025 revenue, excluding Australia. reflecting SBB programme, temporary working capital increase due to seasonal phasing
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M+C Saatchi Group Initiatives undertaken to Simplify the business; unlocking shareholder value; investment support H1 Actions: Australia, central structures simplification, disposal M+C Saatchi Group3 Share buyback programme1 Underway since March 2026, with an average purchase price of 129p £2.9m purchasedas of 15th September (£2.2m as of June 30) representing 1.8% of ISC Australia: pre-announced MBO no longer progressing; terms not reached with P/E partner. Transition of clients where appropriate underway; Issues division in growth Central personnel structures reduced to empower regional teams and protect long- term profitability Disposal of subscale in Malaysian business – moved to a licence Dame Heather Rabbatts to remain as Executive Chair Executive Chair to remain in place given market volatility, current simplification initiatives and focus on unlocking intrinsic value Scaling up of Media; capability and infrastructure build in Issues Investment into data, AI and technology across the shared infrastructure New leadership structure to turn Return on Cultural Power (ROCP), AI and data into scalable products, capabilities and new sources of growth Business support investments; global transformation team H1 2026 Results 1 Initial share buyback programme completed on 15 September 2026. The Group remains open to extending the programme.
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M+C Saatchi Group4 GLOBAL AGENCY AWARDS 2026: SILVER AWARD FOR MEDIA SPECIALISM H1 2026 Results • Clients that reallocated investment based on our OneView insights achieved a 15% increase in ROI compared with planned investment • AI adoption across operations reduced manual work by more than 60%. Our Creative IQ tool also cut testing cycles by around 30%, while delivering double-digit uplifts across multiple campaigns • We are helping brands make better investment decisions and drive more efficient growth, powered by AI and data-led decision making Using AI to unlock human potential Clients face three major challenges: Our Media specialism solves these problems across measurement, media effectiveness, AI-powered discovery and creative optimisation Fragmented measurement AI - powered discovery hurdles Challenged Delivery of efficient business outcomes
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M+C Saatchi Group Financial review Simon fuller
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M+C Saatchi Group 1 Like-for-like (LFL) results adjust statutory results to reflect the underlying profitability of the business units, by excluding a number of items that are not part of routine expenses including one-off and exceptional items (defined as Headline Results), also excluding subsidiaries which management had or intends to exit in 2026 and 2025, and those of newly acquired subsidiaries in 2025 and 2026, and retranslating 2025 figures to 2026 FX rates. Like -for-like adjustments are summarised in Note 4 to the Unaudited Consolidated Interim Financial Statements. All figures are subject to rounding. Please refer to the reconciliation table on page 6 showing like-for-like, headline and statutory results. By definition, Headline excludes a constant currency adjustment and includes results from discontinued, acquired and exited agencies. 2 Refer to Notes for the definition of net revenue and net cash. Headline net revenue of £95.9 million in H1 2026 (£103.8 milli on in H1 2025). 3 Headline operating profit of £5.9 million in H1 2026 (£10.2 million in H1 2025). Revenue softness in the middle east & US, focus on scaling up growth areas, building digital/ai capability Net revenue down £1.2m (1.4%) Strong growth in Issues and Media Specialisms Macro conditions remain uncertain; project-based areas still under pressure (Consulting, S&E) Volume increases in ROI-focussed disciplines, particularly in data-led Media Non-Advertising Specialisms down 0.7%, Advertising down 3.1% Operating profit decline of £2.9m (31.7%) Q1 revenue decline, annualization of prior year investments Investments into data and AI Targeted scaling up in Media, capability build in Issues Net cash down by £6.2m (71.3%) Reflecting £2.2 million of share purchases under the buyback programme and a temporary working capital increase due to seasonal phasing which is expected to unwind in H2 LFL1 £m H1 2026 H1 2025 £m % Change Net revenue2 86.2 87.4 (1.2) (1.4)% Operating profit3 6.2 9.0 (2.9) (31.7)% Operating profit margin 7.2% 10.3% (3.1)pps PBT 4.8 6.1 (1.3) (21.3)% Net cash2 2.5 8.7 (6.2) (71.3)% 6H1 2026 Results
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Net revenue by Specialism: strong performance in Issues and Media businesses LFL net revenue H1 2026 H1 2025 Change Group mix £m £m Issues 30.0 27.5 9.3% 35% Passions & PR 12.7 15.2 (16.4%) 15% Media 11.7 10.6 9.9% 14% Consulting 8.3 9.9 (16.1%) 9% Non-Advertising 62.7 63.2 (0.7%) 72% Advertising 23.5 24.2 (3.1%) 27% Total 86.2 87.4 (1.4%) 100% Non-Advertising Specialisms -0.7% Issues 9.3% Strong momentum from Q2; continued growth expected in H2 Passions & PR -16.4% Flattish performance in Europe, weaker US and UK Weakness in Entertainment driven by reduced activity in key alcohol segment and some client losses Media +9.9% Strong growth in the US, UK and Asia through our digital and data-led offering with a high ROI outcome for clients Consulting -16.1% Data/Strategy elements are showing signs of progress as part of the integrated pitching strategy and ROCP support The branding and design-led element remains impacted by subdued project-based spend and pipeline delays Advertising -3.1% US strong, UK in growth behind project wins UAE impacted by conflict, Europe marginally down against a tough base (Excluding UAE, Advertising up mid single digits) M+C Saatchi Group7H1 2026 Results
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M+C Saatchi Group Net revenue by Region: UK strong, UAE geopolitical impact; US decline in consulting & S&E UK 5.9% Good growth in Issues, Media and Advertising offset declines in Passions & PR, Consulting Americas -8.7% Growth in Advertising and Media offset by declines in Consulting and S&E Europe & the Middle East-19.4% Europe modest decline after flattish S&E and negative Advertising performance due to weaker Q1 UAE significantly down, impacted by the conflict in the Middle East and cancellation of events and campaigns APAC 0.4% With the pending sale of the Australian business, the remaining entity in APAC is largely the Indonesian Media business Flattish overall due to a decline in Advertising LFL £m H1 2026 H1 2025 Change UK 52.6 49.7 5.9% Americas 18.5 20.2 (8.7%) EMEA 10.1 12.5 (19.4%) APAC 5.1 5.1 0.4% Total 86.2 87.4 (1.4%) LFL net revenue regional contribution 8 3.4% (0.4%) (2.4%) (2.0%) 0.0% (1.4%) UK Europe Middle East Americas APAC Total EMEA H1 2026 Results
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Temporary decline in profit in h1: revenue shortfall, annualisationof investments, INVESTMENTS INTO ai tOOLS FX impact largely via the US Dollar H125 LFL adjustments Statutory to LFL operating profit bridge (£m) H126 LFL adjustments H1 profit decline driven by Q1 net revenue shortfall, particularly in higher-margin Non-Advertising Specialisms Passions & PR, Consulting Annualisation of investments, particularly yoy vs Q125 Scaling up of Media; capability and infrastructure build in Issues; investment in AI shared infrastructure tools Associated cost with increased business activity in Q2 9 M+C Saatchi Group H2-weighted profit improvement to be driven by: Natural seasonality of Media business to show improvement in H2 Flow through of further cost actions in H1, e.g. leadership simplification Non-repeat of US shutdown in Q4 (100% profit flowthrough vs. PY) and expected strong Issues growth Other simplification initiatives H1 2026 Results 10.2 (1.1) 0.3 (0.4) 9.0 (2.9) 6.2 0.4 (0.7) 5.9 H125 Headline OP Discontinued FX Acquisitions/Exits H125 Headline OP LFL movement H126 LFL OP Discontinued Acquisitions/Exits H126 LFL OP
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M+C Saatchi Group SBB reduces net cash by c.£2m in h1; h2 to benefit from seasonality and working capital reversal Net cash movements (£m) 10H1 2026 Results 13.5 3.0 (5.7) (3.8) (0.4) (0.9) (2.0) (0.5) 0.2 2.5(0.8) Net Cash 01.01.26 Cash from trading Operating Working Capital Lease payments Tax paid Capex Share Buy Back Net interest paid Net disposal outflow FX on cash held Net Cash 30.06.26
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M+C Saatchi Group Our Capital allocation policy remains in place and prioritises organic growth and returns to shareholders Organic investment Adding capability, capacity and scale Priorities Enablers M+C Saatchi Group11 Selective small-scale m&a Expanding capability Returns to shareholders Value creation via SBB Capital light Average Capex c.1% of net revenue Cash generative >80% operating cash conversion in FY Low leverage M&A focus to remain bolt-on to retain low leverage firepower Cash generation, strong balance sheet, £50M rcf & ACCORDION Revenue opportunities Diverse, higher- margin portfolio Strong cash generation Shareholder returns H1 2026 Results
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M+C Saatchi Group oUTLOOK – delivery in line with expectations 12 Revenue Operating profit Cash M&C Saatchi Group Conflict in the Middle East continues to impact our S&E, Advertising and consumer-facing businesses in this region Consulting and S&E to remain challenged, impacted by subdued project-based and discretionary spend Notwithstanding the above, LFL net revenue expected to grow in line with expectations, reflecting early signs of improved business momentum supported by the more seasonal H2 period and positive growthin Issues and Media H2-weighted profit growth to be in line with expectations, driven by a combination of seasonality, high-margin Media growth as well as Issues growth including a weak comparator vs. PY (US shutdown impact in 2025) alongside strong momentum LFL profit growth and slight margin improvement expected Cashflow to improve in H2 due to seasonality and profit increase as well as active initiatives to improve cash position H2 working capital to unwindwith stronger seasonal cash generation H1 2026 Results
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Strategic Update Investing for growth M+C Saatchi Group Our unique market position and opportunities Dame heather Rabbatts
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M+C Saatchi Group Our unique market position - opportunities to drive growth supported by our breadth of sector expertise, connected creativity and data-driven insights M+C Saatchi Group14 DATA STACK + TECH INFRASTRUCTURE + CONNECTED CREATIVITY 1. COMMERCIAL + CITIZEN EXPERTISE 2. INTEGRATED PITCHING + COLLABORATION 3. DIGITAL, AI tools, unified Data SUSTAINABLE GROWTH Unique expertise and insights across public and private sectors Ongoing work in the US, UK and Australia Further white-space opportunities within EU member states and beyond Collaboration covering full suite of connected specialisms across our footprint US, EMEA and UK H1 wins through integrated pitching Increased scope of work including JPMorgan, Ferrari Data-driven insights to support all business activity AI tools and process improvement scale up across shared infrastructure New transformation leadership team assembled Creativity at the centre, technology enhances it H1 2026 Results
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CITIZENCOMMERCIAL PRIVATE PUBLIC Drive shareholder value, build commercial brands & sell product & services to consumers. Tackle complex societal & policy challenges. Change citizens’ attitudes & behaviours for public good. M+C Saatchi Group15 As a reminder: our breadth of expertise H1 2026 Results
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M+C Saatchi Group 1. COMMERCIAL AND CITIZEN EXPERTISE M+C Saatchi GroupH1 2025 Results 16 Double UK Government lot wins in Q1 2026: - Creative strategy + ideation - Integrated end-to-end marketing Unique expertise that is mutually reinforcing across the Group Change behaviour experts support for Governments, Defence & Security, Multilaterals, Foundations and private sector clients Generation of deep consumer and citizen insights at scale Helping JPMorgan - Chase mark the USA’s 250th birthday by supporting their American dream initiative: Reigniting the American Dream Leveraging a cultural moment to create cultural powerH1 2026 Results EU member state opportunities and beyond Regional office set-ups ahead of pipeline developments and opportunities
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M+C Saatchi Group Citizen work: Department for Education M+C Saatchi GroupH1 2026 Results 17 Reframed communications campaign based on our deep insights of the UK population Campaign built for a new generation (not just a TV campaign)that rejects ‘repetitive, predictable careers’ This is the antidote: creative, ownership, influence A career that gives something backvs. a sacrifice 100k social impressions in just the first few days; recruitment platform seeing strong uptick in engagement ‘Get out of the Everyday. Get into Teaching’
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M+C Saatchi Group 2. INTEGRATED PITCHING via connected specialisms and regions M+C Saatchi Group18 Large US-based real estate company; joint win across US and UAE teams Resourced as a global pitch; strongest expertise in each role Integrated offer: strategy, creative, design and experience, insight and data, innovation and AI, delivery and commercial An integrated proposition built as one vs. assembled from separate disciplinary contributions Best practice captured and reapplied Joint win via S&E UK, US and EU Agency of record for brand comms for Hugo Boss’ brands HUGO and BOSS globally Unified and scalable communications strategy Remit across fashion, sport, art, culture and digital customer engagement – leveraging our data stack and data-driven consumer insights Product and campaign launches, sporting partnerships, fashion shows, and global events H1 2026 Results
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M+C Saatchi Group 3. Digital expertise, innovation and AI ADOPTION Dual engine approach to investing in data, AI and technologyacross the shared infrastructure of the Group Engine one: AI-enabled workflowsupporting how the business runs via production, planning etc Engine two: adapts the current infrastructure towards IP development and productization (ROCP) Data-driven insights derived from Citizen and Commercialexposure fuel our unique ability to solve client problems Global transformation team creation; acceleration of AI and data into scalable products, including ROCP H1 2026 Results Developed a planning framework toolto align growth planning with real consumer demand Also adopted by additional clients, including IKEA, Urban Company and Jobstreet Best practice sharing extended to integrated pitching recent Digitally-led work Visual assets via human-directed, AI-powered process vs. traditional production Faster optimisation + improved efficiency = more time on strategic decisions M+C Saatchi Group19
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M+C Saatchi Group In summary: unique citizen and commercial expertise, integrated pitching and collaboration, underpinned by data-enabled shared infrastructure with creativity at the centre Early signs of improved business momentum as we enter H2 2026 Strong underlying fundamentals remain; simplified structure to empower creativity and harness AI infrastructure COMMERCIAL + CITIZEN EXPERTISE Integrated pitching + collaboration Unified data, up- valuing ai tools Business simplification Focussed on unlocking intrinsic value M+C Saatchi Group20H1 2026 Results Q&A
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M+C Saatchi Group APPENDIX 21H1 2026 Results
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M+C Saatchi Group H1 2026 Group P&L 22H1 2026 Results Like-for-like (LFL) 1 results Statutory results 2026 £m 2025 £m % change 2026 £m 2025 £m % change Net revenue2 86.2 87.4 (1.4%) 87.8 90.2 (2.7%) Operating profit3 6.2 9.0 (31.7%) 1.3 7.0 (81.7%) Operating profit margin 7.2% 10.3% -3.2pps 1.5% 7.8% -6.4pps PBT 4.8 6.1 (21.3%) (0.2) 4.3 (104.7%) Net cash2 2.5 8.7 (71.3%) 1 Like-for-like (LFL) results adjust statutory results to reflect the underlying profitability of the business units, by excluding a number of items that are not part of routine expenses including one-off and exceptional items (defined as Headline Results), also excluding subsidiaries which management had or intends to exit in 2026 and 2025, and those of newly acquired subsidiaries in 2025 and 2026, and retranslating 2025 figures to 2026 FX rates. Like-for-like adjustments are summarised in Note 4 to the unaudited financial statements. All figures are subject to rounding. Please refer to the reconciliation table on page 6 showing like- for-like, headline and statutory results. By definition, Headline excludes a constant currency adjustment and includes results from discontinued, acquired and exited agencies. 2 Refer to Notes for the definition of net revenue and net cash. Headline net revenue of £95.9 million in H1 2026 (£103.8 milli on in H1 2025). 3 Headline operating profit of £5.9 million in H1 2026 (£10.2 million in H1 2025).
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M+C Saatchi Group H1 2026 NET REVENUE headline to lfl BRIDGE 23H1 2026 Results (1.5) (13.7) (1.2) 87.4 (1.2) 86.2 8.1 1.6 95.9 103.8 H125 Headline Net Rev Restated FX Discontinued Acquisitions/Exits H125 LFL Net Rev LFL Growth H126 LFL Net Rev Discontinued Acquisitions/Exits H126 Headline Net Rev
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M+C Saatchi Group Group reconciliation from lfl to headline to statutory 24H1 2026 Results H1 2026 Like-for-like Acquisitions/Exits Discontinued Headline Discontinued Adjustments Statutory £m Revenue 160.0 3.8 14.7 178.5 (14.7) 163.8 Net revenue 86.2 1.6 8.1 95.9 (8.1) 87.8 Operating profit 6.2 (0.7) (3.3) 2.2 3.3 (4.2) 1.3 Operating profit margin 7.2% -42.6% -41.2% 2.3% 1.4% Profit before tax 4.8 (0.7) (3.8) 0.3 3.8 (4.2) (0.2) H1 2025 Like-for-like Acquisitions/Exits FX Discontinued Headline Discontinued Adjustments Statutory £m Revenue 147.9 2.0 1.9 21.6 173.4 (21.6) 151.8 Net revenue 87.4 1.2 1.5 13.7 103.8 (13.7) 90.2 Operating profit 9.0 (0.3) 0.4 0.4 9.6 (0.4) (2.2) 7.0 Operating profit margin 10.3% -23.8% 26.7% 3.0% 9.2% 3.0% 7.8% Profit before tax 6.1 (0.3) 1.0 (0.0) 6.7 0.0 (2.5) 4.3
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M+C Saatchi Group LFL SEGMENTAL INFORMATION BY DIVISION 25H1 2026 Results Advertising Non-advertising Specialisms Group Central Costs LFL Total Six Months Ended 30 June 2026 £000 £000 £000 £000 Net revenue 23,476 62,725 – 86,201 Operating profit/(loss) 1,833 9,893 (5,568) 6,158 Operating profit margin 8% 16% – 7% Profit/(loss) before tax 1,934 10,497 (7,671) 4,760 Advertising Non-advertising Specialisms Group Central Costs LFL Total Six Months Ended 30 June 2025 £000 £000 £000 £000 Net revenue 24,234 63,196 – 87,430 Operating profit/(loss) 1,297 12,820 (5,090) 9,027 Operating profit margin 5% 20% – 10% Profit/(loss) before tax 1,290 12,089 (7,324) 6,055
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M+C Saatchi Group LFL SEGMENTAL INFORMATION BY GEOGRAPHY 26H1 2026 Results UK Europe Middle East Asia Americas Group Central Costs LFL Total Six Months Ended 30 June 2026 £000 £000 £000 £000 £000 £000 £000 Net revenue 52,228 6,274 4,140 5,073 18,486 – 86,201 Operating profit/(loss) 12,052 648 (323) 568 (1,219) (5,568) 6,158 Operating profit margin 23% 10% -8% 11% -7% – 7% Profit/(loss) before tax 12,929 632 (348) 501 (1,283) (7,671) 4,760 UK Europe Middle East Asia Americas Group Central Costs LFL Total Six Months Ended 30 June 2025 £000 £000 £000 £000 £000 £000 £000 Net revenue 49,661 6,253 6,216 5,053 20,247 – 87,430 Operating profit/(loss) 9,236 1,043 1,008 1,065 1,765 (5,090) 9,027 Operating profit margin 19% 17% 16% 21% 9% – 10% Profit/(loss) before tax 8,802 1,023 958 902 1,694 (7,324) 6,055
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M+C Saatchi Group Cash flow 27H1 2026 Results Six months ended Six months ended Year ended 30-Jun-26 30-Jun-25 31-Dec-25 £000 £000 £000 Financing activities Dividends paid to equity holders of the company – (2,354) (2,354) Purchase of own shares (2,049) – (807) Payment of lease liabilities (2,687) (1,991) (5,265) Proceeds from bank loans 9,180 1,475 – Repayment of bank loans – (15) (6,013) Borrowing costs – – (135) Interest paid (1,272) (1,077) (2,001) Interest paid on lease liabilities (1,465) (1,585) (3,166) Net cash used in financing activities 1,707 (5,547) (19,741) Net (decrease)/ increase in cash and cash equivalents (1,759) (970) (3,036) Effect of exchange rate fluctuations on cash held 192 (684) (1,502) Cash and cash equivalents at the beginning of the year 21,317 25,855 25,855 Total cash and cash equivalents at the end of period 19,750 24,201 21,317 Net debt reconciliation Cash and cash equivalents 19,750 24,201 21,317 Total cash and cash equivalents at the end of period 19,750 24,201 21,317 Bank loans and borrowings (17,250) (15,528) (8,030) Net cash 2,500 8,673 13,287
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M+C Saatchi Group Fx 28H1 2026 Results Currency Jun-26 Dec-25 Sterling Stronger / (weaker) United Arab Emirates Dirham AED 4.94 4.84 1.96% Australian $ AUD 1.92 2.04 (6.30%) Euro € EUR 1.15 1.17 (1.25%) US $ USD 1.34 1.32 1.95% South African Rand ZAR 22.09 23.57 (6.29%)
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M+C Saatchi Group OUR AI ADOPTION AND OPPORTUNITIES ACROSS THE CREATIVE PROCESS 29 Artificial intelligence (AI) is a useful tool, especially when adapted to facilitate our creative solutions. This adaptation is needed to maximise the benefits that AI can provide across the creative process. Alongside our core investment in our proprietary AI-powered tool, the Cultural Power Index, we are partnering with the highest-profile AI developers in the world to ensure we are positioned at the forefront of AI tool emergence without excessive associated costs. We see five areas where AI is making an impact in our industry (see right). AI presents an opportunity for the Group through both our AI Policy and subsequent adoption – which, when combined with our business model and portfolio of Specialisms, allows us to successfully navigate areas where AI can be perceived as a threat. H1 2026 Results
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M+C Saatchi Group OUR ESG COMMITMENTS 30 In December 2024, we achieved one of our commitments: to set a net zero target in line with SBTi Net Zero Standard. Our target wording is: The Company commits to reduce absolute Scope 1 and 2 GHG emissions by 90% by 2040 from a 2019 base year. The Company also commits to reduce absolute Scope 3 GHG emissions by 90% within the same time frame.H1 2026 Results