Interim report
Page 1
HALF YEAR 2026/27 RESULTS (HY27) Disciplined execution with continued strategic progress and strong cash position PERFORMANCE SUMMARY: £m 26 weeks to1 Aug 2026 26 weeks to 2 Aug 2025(1) % change(reported) % change(constant*) Sales 5,899 5,940 (0.7)% (0.8)%Gross margin % 46.8% 47.0% (20)bps (20)bps Operating profit*± 294 369 (20.5)% (19.5)% Operating margin %*± 5.0% 6.2% (120)bps (120)bpsProfit before tax and adjusting items* 282 351 (19.7)% (18.7)%Adjusted basic earnings per share* (pence) 3.97 4.60 (13.7)% Free cash flow* (18) (68) n/a Statutory measures Operating profit 314 389 (19.3)% Net finance expense (73) (251) n/a Profit before tax 241 138 +74.6% Basic earnings per share (pence) 3.45 0.80 +331.3% Interim dividend per share (pence) 0.40 0.33 +21.2% (1) Gross margin % restated in HY26. See note 14 to the condensed consolidated interim financial statements for further information. * See page 2 for further details on Alternative Performance Measures; ± Before adjusting items, after interest on lease liabilities RÉGIS SCHULTZ, CEO OF JD SPORTS FASHION PLC: “Our Group organic sales were -0.7% for the half, a resilient performance against a challenging backdrop ofconsumer cost-of-living pressures, footwear product cycle headwinds and a highly promotional market. We remainedfocused on ‘controlling the controllables’ – progressing our strategy at pace while maintaining tight cost and capitaldiscipline. “We achieved several strategic milestones in the period. We continued to broaden our product proposition, withapparel and accessories growing to 36% of Group sales, alongside strong momentum in performance-based runningand newer footwear styles. New e-commerce platforms went live in the UK and Ireland, and online sales grew to 20%of Group sales. JD STATUS surpassed 10m active loyalty customers globally, and we became one of the first retailersin the US to enable purchase and checkout directly within an AI platform. We also initiated a reorganisation of ourstore portfolio in Eastern Europe and have now completed our restructuring programme in Germany. “We ended the half with net cash of £168m, an improvement of nearly £300m year-on-year after returning £260m toshareholders through buybacks and dividends over the last 12 months. Our FY27 guidance is unchanged from ourQ2 trading statement: profit before tax and adjusting items of £700m to £800m and free cash flow of £460m to£520m, reflecting our focus on working capital efficiency and inventory management. “While the trading environment remains tough, I am encouraged by the progress we are making and confident in ourstrategic execution. My thanks go to all our colleagues worldwide for their continued hard work and focus.” HY27 HEADLINES: Resilient HY27 performance against a tough global consumer backdrop and ongoing footwear product cycle transition, with total sales -0.8% at constant FX rates Organic* sales -0.7% (at constant FX rates), including a +2.1%pts contribution from net new space despite a 2.2% lower store count year-on-year (YoY); like-for-like* (LFL) sales -2.8% Good performance in apparel and accessories (c.+4% YoY); footwear softer (c.-3% YoY) given product cycle dynamics, but encouraging momentum in performance-based running and newer footwear styles Online sales increased as a proportion of Group sales to 20% (HY26: 19%), with organic online sales +5.2% YoY, supported by continued investment in omni-channel ranging, fulfilment and technology platforms Gross margin of 46.8%, 20bps lower YoY, with underlying controlled price investments of -50bps net (particularly in online) partially offset by higher marketing contributions Profit before tax and adjusting items (PBTAI) of £282m (HY26: £351m); statutory PBT up 74.6% to £241m Strong balance sheet and improving cash generation: net cash (before lease liabilities)* of £168m as of period-end (2 August 2025: net debt of £125m); HY free cash flow of -£18m (HY26: -£68m) Interim dividend of 0.40p declared, 21% higher than prior year (HY26 interim dividend: 0.33p); second £100m tranche of the FY27 £200m share buyback programme commenced in August 2026 FY27 PBTAI(1) guidance of £700m to £800m and free cash flow guidance of £460m to £520m both unchanged from our Q2 trading statement STRATEGIC PROGRESS HIGHLIGHTS: JD Brand First Continued execution against store productivity and optimisation strategy globally: remain on track to convert or close all remaining standalone Finish Line stores by the end of FY28 (145 standalone stores remaining);
Page 2
JD Germany consolidated from 91 to 62 stores (completed post period-end); JD and Sizeer reorganisationinitiated in Eastern Europe; new ‘bigger and better’ UK flagships opened in Cardiff and Sheffield Significantly expanded franchise platform: signed agreement with Grupo Axo to operate 140+ JD stores in Mexico, starting in 2027 Complementary Concepts City Gear conversions to DTLR and Shoe Palace progressing well, with remodelled stores significantly outperforming prior year; Courir growing in Italy (eight stores, targeting 18 by year-end) UK Outdoor business continues to simplify and strengthen: store footprint being actively optimised, product ranges being refreshed with greater newness, Shopify e-commerce re-platform complete, and distributioncentre consolidation delivered Beyond Physical Retail New e-commerce platforms live in the UK and Ireland, delivering improved discovery, checkout, loyalty integration and AI-enabled product assistance; marketplace propositions being explored and tested acrossthe Group JD STATUS surpassed 10m active loyalty customers globally; became one of the first retailers to enable a native purchase experience on an AI platform in the US People, Partners & Communities Announced £1m BBC Children in Need partnership to fund 50 youth projects across the UK SBTi supplier engagement target now live and published; Group climate risk assessment completed, and new emissions reporting platform implemented The remainder of this release consists of four main sections: Contents Page(s) Chief Executive Officer’s review 4 to 10 Technical guidance for FY27, medium-term financial priorities and capital allocation framework11 Chief Financial Officer’s review 12 to 20 Condensed consolidated interim financial statements (unaudited) 21 to 43 Embargoed until 7am BST, 23 September 2026 JD Sports Fashion plc Tel: 0161 767 1000 Régis Schultz, Chief Executive Officer Dominic Platt, Chief Financial Officer Maj Nazir, Group Investor Relations Director Advisors Bank of America – Antonia Rowan Tel: 0207 628 1000 Peel Hunt LLP – Dan Webster Tel: 0207 418 8869 Headland Consultancy – Lucy Legh Tel: 0203 805 4822 Email: jdgroup@headlandconsultancy.com Footnotes (1) FY27 PBTAI guidance assumes exchange rates of GBP-USD of 1.34 and GBP-EUR of 1.15. Average exchange rates in HY27 were GBP-USD of 1.34 and GBP-EUR of 1.16 (HY26: GBP-USD of 1.31 and GBP-EUR of 1.16) Alternative Performance Measures Throughout this release, ‘*’ indicates the first instance of use of Alternative Performance Measures, which management believe are useful and necessary to assist the understanding of the Group’s results. Please refer to pages 37 to 42 for further information, including reconciliations to statutory measures where required. Forward-looking statements This announcement contains certain forward-looking statements relating to expected or anticipated results, performance or events. Such statements are subject to normal risks associated with the uncertainties in our business, supply chain and consumer demand along with risks associated with macroeconomic, political and social factors in the markets in which we operate. Whilst we believe that the expectations reflected herein are reasonable based on the information we have as at the date of this announcement, actual outcomes may vary significantly owing to factors outside the control of the Group, such as cost of materials or demand for our products, or within our control such as our investment decisions, allocation of resources or changes to our plans or strategy. Neither the Group nor any other person assumes responsibility for the accuracy or completeness of, or assumes any obligation or undertaking to revise or update, any forward-looking statement made in this announcement to reflect new information or any changes in events, expectations or circumstances. As such, undue reliance should not be placed on the forward-looking statements contained within this announcement. Results presentation and Q&A A pre-recorded analyst and investor presentation will be broadcast via the Investors section of our website at www.jdplc.com/investors at 08.30 (UK time) today, which will be immediately followed by a live virtual Q&A session with management. For enquiries, please email Investor.Relations@jdplc.com. Financial calendar The next scheduled event is our Q3 2026/27 trading statement on 19 November 2026.
Page 3
About JD Sports Fashion plc Founded in 1981, JD Group is a leading global omni-channel retailer of sports, fashion and outdoor brands. With 4,766 stores across 35 countries, our fascias – including JD, Size?, Courir, DTLR, Shoe Palace, Hibbett, Sprinter, Sport Zone, Cosmos and Go Outdoors – deliver multi-brand and multi-category propositions that blend agility with trend-driven curation. JD Group also operates 104 JD Gyms sites in the UK, and 83 franchised stores in a further 15 countries. We leverage our deep understanding of our customers, close relationships with established and emerging brands, and our exclusive product and own brands portfolio to deliver leading-edge athleisure, performance and streetwear products that address the very latest trends across footwear and apparel. We deliver this via our customer-focused omni-channel proposition that combines vibrant, theatrical stores – where sports fashion meets music and youth culture – with cutting-edge digital experiences. Our vision is to inspire the emerging generation of customers through a connection to the universal culture of sport, music and fashion. We drive this vision forward via our four strategic pillars: JD Brand First, first priority, first in the world; leveraging our Complementary Concepts to support JD Group’s regional expansion; moving Beyond Physical Retail by building the right infrastructure and creating a lifestyle ecosystem of relevant products and services; and doing the right thing for our People, Partners & Communities. JD Sports Fashion plc is a constituent of the FTSE 100 index. CHIEF EXECUTIVE OFFICER’S REVIEW JD is in a clear phase of strategic execution – and the progress we are making is increasingly visible and measurable.In HY27 we delivered several significant strategic milestones: launching new e-commerce platforms in the UK andIreland, crossing 10m active loyalty customers on JD STATUS, initiating a reorganisation of our store portfolio inEastern Europe, completing (post period-end) our restructuring programme in Germany, and becoming one of the firstretailers to offer a native AI-enabled purchase experience on Google's Gemini platform. We also built on our growingfranchise presence globally, signing a long-term franchise agreement with Grupo Axo to enter Mexico – a market ofover 130m people with a rapidly growing activewear sector. This progress has been made against a tough trading backdrop in HY27. Consumer cost-of-living pressures weighedon our core demographic throughout the half, footwear product cycle dynamics remained a headwind across our keymarkets, and the market stayed highly promotional. These conditions were most acute in North America in Q227,where a slower quarter for high-heat footwear product compounded the underlying consumer environment. Overall,Group organic sales were -0.7% in HY27, a resilient outcome in the context of the challenging conditions facing ourindustry. Strengthening our customer proposition and multi-brand model By staying close to both our customers and our brand partners, and leveraging our growing own brand capability, wecontinue to lead with the right products, in the right places and at the right prices. The strength of our apparelproposition – which delivered growth across all regions in HY27 – alongside encouraging momentum in performance-based running and the continued scaling of our omni-channel offer, reflect the growing resilience of our multi-brandmodel against a more challenging footwear environment. FY27 outlook As discussed in our Q2 trading statement in August, and reiterated today, a number of the headwinds shaping HY27may persist into H2. We therefore continue to expect full year profit before tax and adjusting items of £700m to £800mand free cash flow of £460m to £520m. Our focus is on executing the priorities within our control: completing the roll-out of our new technology platforms, scaling AI and loyalty capabilities, driving higher store productivity across allfascias, and maintaining tight cost and capital discipline. A clear focus on driving returns for shareholders JD Group has the right structural foundations to outperform through the cycle: a global footprint in attractive markets;an agile, multi-brand and multi-category model; a distinctive omni-channel proposition; and a proven ability togenerate significant free cash flow. Our net cash position as of 1 August 2026 and our ongoing £200m annual sharebuyback programme – the second £100m tranche of which commenced in August – reflect the strength of that modeland our commitment to delivering attractive shareholder returns. Review of HY27 performance For the 26 weeks to 1 August 2026, we achieved total sales of £5,899m, -0.8% at constant FX rates and -0.7% atreported rates. Excluding the results of Wheelbase in the prior period up to its disposal date, organic sales were-0.7% at constant FX rates, which includes a +2.1% benefit to sales from net new space opened across the Group.This was achieved despite a 2.2% lower store count YoY as we continued to optimise the productivity of our storesacross the Group. LFL sales were -2.8%. The Group has introduced ‘comparable sales’* as a supplementary sales key performance indicator (KPI). We believethis metric, which is used by other companies in the retail space, provides a more complete view of like-for-like salesperformance by including all relocations (within the same catchment area) and upsizes. This KPI is considered moreconsistent and meaningful than like-for-like sales for assessing the underlying sales growth of the business and, overtime, we expect it to replace our current like-for-like sales measure. The reported gross margin % for the Group in HY27 was 20bps lower YoY at 46.8% (HY26 restated: 47.0%).Throughout the half, the Group made controlled price investments, particularly in the online offer, to boostcompetitivity and stay close to fast-changing consumer dynamics. The underlying impact of these investments on ourgross margin % (approximately -50bps, net) was partially offset by higher marketing contributions YoY. Operating profit before adjusting items and after interest on lease liabilities of £294m (HY26: £369m) was -19.5% atconstant FX rates and -20.5% on a reported currency basis, driven by lower gross profit and higher operating costs.
Page 4
While operating costs (excluding adjusting items and interest on lease liabilities) were +1.6% YoY at constant FXrates, this was largely driven by the impact of net new space. Excluding this, operating costs (excluding adjustingitems and interest on lease liabilities) were flat YoY. Profit before tax and adjusting items was £282m (HY26: £351m),-18.7% at constant FX rates and -19.7% at reported rates. We are a highly cash generative business, with operating cash flow net of lease repayments* of £433m in HY27(which we believe is a reasonable proxy for what was previously reported as EBITDA on an IAS 17 basis). This was-21.0% YoY (HY26: £548m), partly driven by seven months of lease repayments in the current period versus six months in HY26 (due to the 1st of every month being the key lease payment date in many of the countries we operatein). After cash outflows mainly consisting of changes in working capital, capital expenditure* and tax payments, ourfree cash flow was -£18m for the half (HY26: -£68m). This is consistent with the usual seasonality of our business,with working capital outflows in the middle of the financial year, normalising around the year-end. As of 1 August2026, we had net cash (before lease liabilities) of £168m (HY26: net debt of £125m). Sales by region Organic sales growth excludes acquisitions and disposals, and is calculated at constant FX rates. Comparable salesgrowth represents like-for-like sales growth adjusted to include relocations and upsizes. HY27: 26 weeks to 1 August 2026 Total sales (£m) Like-for-like Comparable Organic North America 2,233 (4.0)% (3.5)% (1.7)%Europe 1,950 (3.3)% (2.6)% (0.5)%UK 1,438 (1.4)% +0.3% (1.6)%Asia Pacific 278 +3.0% +3.0% +10.7%Group 5,899 (2.8)% (2.0)% (0.7)% Sales by segment HY27: 26 weeks to 1 August 2026 Total sales (£m) Like-for-like Comparable Organic JD 3,688 (3.1)% (1.7)% -Complementary Athleisure 1,468 (5.2)% (5.2)% (5.2)%Sporting Goods & Outdoor 743 +4.2% +4.3% +5.5%Group 5,899 (2.8)% (2.0)% (0.7)% Channel commentary Delivering a world-class omni-channel experience for our customer is one of our top priorities: Sales from our 4,766 stores worldwide were 79% (HY26: 80%) of Group sales in HY27, at £4.6bn (-2.3% at constant FX rates). Organic store sales were -2.2% YoY. Online sales, which include click-and-collect, ship-from-store and home delivery orders, were 20% (HY26: 19%) of Group sales in HY27, at £1.2bn (+5.1% at constant FX rates). Organic online sales were +5.2% YoY. Other sales, mainly related to JD Gyms memberships in the UK, were 1% (HY26: 1%) of Group sales in HY27, at £0.1bn (+4.6% at constant FX rates). Organic other sales were +4.6% YoY. Category commentary Our business model is underpinned by our strong, agile and multi-brand assortment of products, delivering a ‘head-to-toe’ shopping experience for our customers. Our sales mix is as follows: 60% footwear (HY26: 62%), with organic sales c.-3% YoY. Throughout the half we continued to see a significant shift in the global footwear product cycle, given the transition between (smaller in value) newerproduct lines and footwear styles and the (larger) ‘end of cycle’ product lines of some of our brand partners.Notwithstanding this, we saw strong growth across brands less affected by transition, which reflects thebenefit of our agile, multi-brand model. In particular, we are encouraged by our momentum in performance-based running and newer footwear styles. Although small today, these present an exciting longer-termopportunity for the Group. 36% apparel and accessories (HY26: 35%), with organic sales c.+4% YoY. The evolution of the apparel and accessories product cycle is very different compared with footwear. Our apparel proposition is inexcellent shape, and we believe there is significant scope to leverage this for growth, particularly in NorthAmerica where our apparel and accessories mix is relatively low compared to other regions. The growingdepth of our brand partnerships is supplemented by our own brands, which represent c.15% of our apparelsales, and enable us to supplement our apparel proposition by bringing new ranges to market quickly. 4% other (HY26: 3%), with organic sales c.+2% YoY. ‘Other’ includes outdoor living equipment and JD Gyms memberships. Regional commentary North America, our largest region at 38% of Group sales (HY26: 39%), delivered a mixed performance through thehalf. Q1 trading was supported by key consumer moments including the US tax refund season and product launches.Performance softened in Q2, reflecting weaker consumer sentiment amidst the broader cost-of-living backdrop anddeferred 'back-to-school' demand into August. Our JD fascia delivered a more resilient performance, supported bygrowing diversity within its product range, with softer trends across our complementary fascias. Footwear reflectedongoing softness in end-of-cycle product lines and a slower environment for high-heat product in Q2, alongsidetougher comparatives; this was partially offset by continued momentum in the performance-based running categoryand newer footwear styles. Organic footwear sales were c.-5% YoY. Apparel and accessories delivered a good
Page 5
performance, particularly in women's ranges and own brands, with organic sales growth of c.+2%. Online delivered aresilient performance supported by better ranges, focused marketing and controlled price investments, with organiconline sales growth of +10.7%. The phased conversion of standalone Finish Line stores to JD continues, with 145stores now remaining; market-driven promotional intensity at this fascia remains elevated in the near term. Overall,North America delivered organic sales of -1.7% and comparable sales of -3.5%. Excluding the standalone Finish Linebusiness, North America comparable sales were -2.5%. Europe, representing 33% of Group sales (HY26: 32%), delivered a broadly stable performance through the halfdespite a subdued consumer environment and a promotional market. Q1 saw weather disruption in Southern Europeand volatile trading through April, partially offset by stronger in-store conversion and online sales. Trading in Q2continued to reflect a challenging consumer backdrop, with resilient performances across our Sporting Goodsbusinesses in Iberia, Greece and Cyprus providing support to the regional trend. Footwear reflected ongoing softnessin end-of-cycle product lines, partially offset by event-driven demand and sales of performance-based running andseasonal fashion lines; organic footwear sales were c.-2% YoY. Apparel and accessories delivered a goodperformance, supported by a strong product offer and growth in own brands, with organic sales growth of c.+7%.Online delivered a resilient performance supported by ongoing momentum in ship-from-store sales, with organiconline sales growth of +2.1%. Overall, Europe delivered organic sales of -0.5% and comparable sales of -2.6%. The UK, at 24% of Group sales (HY26: 25%), saw an improving sales trend through the half, driven by apparel andaccessories together with our Outdoor business. Q1 was impacted by wet weather conditions and lower footfall,though store performance was supported by good in-store conversion throughout the half. Footwear performanceremained challenged, reflecting softness in end-of-cycle product lines and a promotional market, partially offset bysales of performance-based running and seasonal fashion lines; organic footwear sales were c.-6% YoY. Apparel andaccessories benefited from strong sales of football replica kit in Q2, with continued momentum in own brands andwomen's product ranges; organic apparel and accessories sales were c.+1% YoY. The online channel, whichrepresents a higher proportion of total sales relative to other regions, was impacted by market-driven promotions dueto short-term footwear cycle dynamics; organic online sales were -0.2%. JD Gyms continued its strong momentumdespite a more competitive market. Organic sales were -1.6% for the half, with comparable sales of +0.3%. Asia Pacific, representing 5% of Group sales (HY26: 4%), delivered consistent growth through the half, with broad-based strength across footwear, apparel and accessories, and online. The region maintained positive salesmomentum despite tougher comparatives in Q2, supported by the successful roll-out of a new e-commerce platformin South-East Asia in FY26. Overall, Asia Pacific delivered organic sales of +10.7% and comparable sales of +3.0%. Store footprint We ended HY27 with 4,766 stores worldwide in 35 countries, compared with 4,811 stores at the start of the financialyear and 4,872 stores at the end of HY26. Total selling space remained in line with the start of the financial period,despite 136 stores being opened and 181 stores being closed during the half (openings and closures include storerelocations and conversions). In addition to the store numbers in the table below, the Group operates 104 JD Gyms sites in the UK (HY26: 97), and83 franchised stores for the JD and Courir brands (HY26: 68). Overall, JD Group is present via its own operations in 35 countries, with a franchise presence in a further 15countries. Store numbers (excludes JD Gyms and franchisestores) Stores asof 31 Jan2026 Openings Closures Relocations/conversionsin Relocations/conversionsout Stores asof 1 Aug2026 JD North America 446 19 (1) 20 (1) 483Finish Line 174 - (10) - (19) 145Macy’s 254 - - - - 254JD Europe 689 16 (16) 5 (5) 689JD United Kingdom 410 - (17) 5 (5) 393JD Asia Pacific 115 6 - - - 121 JD 2,088 41 (44) 30 (30) 2,085 DTLR 418 4 (4) 2 (13) 407Shoe Palace 245 5 (3) 11 - 258Hibbett 982 13 (33) 4 (4) 962Courir 313 12 (1) - - 324Eastern Europe 175 4 (28) - - 151 ComplementaryAthleisure 2,133 38 (69) 17 (17) 2,102 ISRG 300 3 - - - 303Cosmos 85 6 (1) - - 90Outdoor 205 - (19) 1 (1) 186 Sporting Goods &Outdoor 590 9 (20) 1 (1) 579 Group Total 4,811 88 (133) 48 (48) 4,766 Disciplined execution with continued strategic progress in HY27 Our strategy is based on four pillars: JD Brand First, Complementary Concepts, Beyond Physical Retail, and People,Partners & Communities. Through HY27 we continued to execute with discipline across each pillar, strengthening theGroup's operational backbone, sharpening our customer proposition, and creating a more resilient platform forgrowth. JD Brand First keeps the JD fascia at the forefront of athleisure, performance and streetwear globally;Complementary Concepts broadens our reach across customers, geographies and categories; Beyond Physical
Page 6
Retail scales the technology and supply chain infrastructure we have built over the last four years, which underpinsthe ongoing development of our omni-channel model; and People, Partners & Communities reflects ourcommitment to do the right thing by our colleagues, brand partners and the communities where we operate. The Group is focused on driving sales growth, strengthened profitability, strong cash generation, and attractiveshareholder returns over the medium term. During the half we continued to optimise our multi-brand footwear, appareland accessories assortments, leveraging globally consistent merchandising, richer customer insights and clearerbrand storytelling. In stores, our distinctive ‘JD theatre’ elevated partner narratives and newness; online, the continuedroll-out of our new e-commerce platforms is unlocking improved customer service and enhanced discovery andconversion, underpinning a more compelling omni-channel experience. JD Brand First The JD brand retained its strong global position in HY27, with its brand awareness continuing to grow in key growthmarkets (such as North America and continental Europe). We have a deep, unrivalled understanding of our corecustomer demographic – 16 to 24-year olds – together with long-term partnerships with the leading brands inathleisure, performance and streetwear, capitalising on over 40 years of industry experience. And we have aconsistent, global framework for the JD fascia, leveraging our growing own brands portfolio as well as partnershipswith local and emerging brands. In line with our overarching focus on optimising the productivity of the JD fascia’s store network, in HY27 we saw anet c.1% increase in selling space despite maintaining the same number of stores. During the period, we opened 71new JD stores (including relocations and conversions) and closed 74, with the total JD portfolio standing at 2,085stores globally (excluding franchises) as of 1 August 2026. Over 80% of JD's stores are located outside of the UK inour key growth markets of North America, Europe and Asia Pacific. We continue to follow a disciplined approach tocapital investment for new stores and, outside of strategic investments in flagships, we look for a payback oninvestment of less than three years. Highlights in HY27 included: In North America, JD's brand awareness continued to strengthen in the US and Canada, supported by sharper marketing activations and the successful leveraging of its new e-commerce platform implemented inFY26. We continued to advance the Finish Line to JD conversion programme according to plan, and remainon track to convert or close all remaining standalone Finish Line stores by the end of FY28. As of 1 August2026, 145 standalone Finish Line stores remained, alongside 254 Finish Line corners within Macy'sdepartment stores, which are unaffected by the conversion programme. We also continued to develop ourbrand and product strategy in the US, with JD's positioning at the intersection of sport, performance, cultureand lifestyle increasingly reflected in our buying approach and marketing activations. Apparel – which saw agood performance in the half – is a growing focus, and we see meaningful headroom to increase apparel andwomenswear penetration across the JD North American estate. In Europe, we advanced the planned restructuring of our operations in Germany, completing a programme in August to consolidate from 91 stores at the start of FY27 to a core estate of 62 locations. The Germanhead office was also reorganised, including a headcount reduction, creating a leaner and more efficientoperating model. In Eastern Europe, we initiated a reorganisation of JD and Sizeer operations in partnershipwith Sport Vision. Subject to the receipt of customary regulatory approvals, over 40 JD stores across sixmarkets will be operated by Sport Vision on a franchise basis, while JD will also enter six new markets in theregion over time under the same model. Sizeer operations in five markets (over 30 stores) will also transitionto Sport Vision. JD and Sizeer stores in Poland, our largest market in Eastern Europe, are unaffected. In the UK, JD exited a net of 17 stores. We continued to execute against our ‘fewer, bigger, better’ strategy, opening new flagship stores in Cardiff and at Meadowhall in Sheffield, and progressing targeted closures oflower-performing locations during the half, alongside a broader programme of targeted refurbishments acrossa further group of stores. We continued to leverage lease flexibility to right-size or relocate to higher-productivity destinations, aiming to raise sales productivity per store and sharpen the brand proposition withincatchment areas. In Asia Pacific, JD opened six new stores during the half, and extended its reach through a new strategic partnership with Central Group in Thailand. Under this arrangement, Central Group has invested in a minorityinterest in the JD business in Thailand, unlocking access to their wider property portfolio and providing aplatform for meaningful national expansion. In Malaysia, following successful recent store openings, JD ispushing forward with plans to extend its presence in smaller regional shopping malls. To further grow the JD brand in other strategic markets, we intend to significantly expand our franchise platform. During the period we signed a long-term agreement with Grupo Axo to enter Mexico. Axo, Mexico'sleading omni-channel retail distributor with a 30-year track record of working with leading international brands,will operate more than 140 JD stores starting from 2027, leveraging its existing retail estate, with around 40stores expected to be upsized to JD's flagship ‘bigger and better’ format over time. As of 1 August 2026, wehad 50 JD brand franchise stores, comprising two stores in Europe, eight stores in the Middle East, nine inSouth Africa, 27 in Indonesia, and four in the Philippines. We remain committed to exploring furtheropportunities in other new and fast-growing markets across the world. Complementary Concepts Our complementary athleisure concepts extend our reach within the global sports fashion market, driving broadercustomer penetration. These include Hibbett, DTLR and Shoe Palace in North America, together with Courir andSizeer in Europe. In addition, we also operate sporting goods businesses in Europe through ISRG (includingSprinter in Spain and Sport Zone in Portugal) and Cosmos (Greece and Cyprus), as well as our outdoor businessesin the UK (including Go Outdoors, Blacks and Millets). In HY27, the Complementary Concepts portfolio comprised 2,681 stores as of 1 August 2026, a net reduction of42 from the start of the period.
Page 7
Highlights in HY27 included: In North America, we advanced the conversion of legacy City Gear stores to DTLR and Shoe Palace during the half, following successful trials in FY26. Early trading results from the conversions have beenencouraging, with remodelled stores significantly outperforming the prior year. During the period we initiated,as planned, a programme to close approximately 170 lower-performing Hibbett stores over the next threeyears, aiming to improve store productivity. These stores are in smaller, rural locations where localdemographics do not support Hibbett's future store strategy, while continuing to open 20 to 30 stores perannum in higher-growth locations. In Europe, Courir continued to make operational progress in a challenging French market, while investing in international expansion. Italy is Courir’s priority country for growth, with the business growing to eight storesin the half and targeting 18 by year-end, with a longer-term objective of 100 stores across the country. Duringthe half the business made good progress in expanding its footwear range, most notably with On Running,supporting sales and gross margin. Our Iberian sporting goods businesses – including Sprinter and SportZone – delivered a strong first half of trading, providing important diversification against a more challengingconsumer backdrop for the JD fascia. In Greece and Cyprus, Cosmos recovered well from a more difficult firstquarter, impacted by the external backdrop, with trading improving progressively through Q2. Cosmosrelaunched its loyalty programme during the half, with a 1% cashback model already generating strong earlyengagement. As highlighted in the ‘JD Brand First’ section above, we initiated a reorganisation of our storeportfolio in Eastern Europe during the period, with the operational transition of the Sizeer fascia to SportVision in five markets (over 30 stores) proceeding on a staggered country-by-country basis, subject to thereceipt of customary regulatory approvals. Sizeer stores in Poland are unaffected. In the UK, our Outdoor business made meaningful operational progress in HY27. We exited the Ultimate Outdoors fascia and continued to simplify the estate, with 19 fewer stores versus the start of the half andfocused investment on more productive locations. Alongside this, we continued to develop and refresh ourproduct ranges, broadening the assortment to include greater product newness and a wider selection ofcategories less sensitive to weather conditions, thereby reducing our dependency on seasonal tradingpatterns and creating a more resilient and year-round proposition for customers. The Shopify e-commerce re-platforming completed in January 2026, with online sales progressing strongly in HY27 supported by asignificant increase in online orders fulfilled from store. Distribution centre consolidation for the Outdoorbusiness from Grand Central into Middlewich was completed during the half, supporting operational efficiencyand stock agility. Beyond Physical Retail We made significant progress in HY27 in modernising the Group's supply chain, technology and data backbone tosupport faster and more consistent innovation, and better customer outcomes. Highlights in HY27 included: In e-commerce, we significantly extended our re-platforming programme during the period. Following successful launches in North America, South-East Asia, Italy and our UK Outdoor business in FY26, we wentlive with new platforms in the UK and Ireland during the half, with the remainder of our European markets –including Spain, Germany, Austria, Portugal and France – on track for completion in H2. The new platformdelivers an enhanced customer experience, including faster checkout, enhanced search and discovery, an AI-enabled product assistance tool, and new personalisation capabilities including abandoned basket recoveryand product recommendations. Leveraging these new technology foundations, we are also exploring andtesting marketplace propositions across the Group, enabling us to offer customers significantly greaterproduct choice and further strengthen the breadth of our online offer. During the half we accelerated our shift of artificial intelligence (AI) from pilot to deployment at scale across the Group. Building on our ongoing investments in content discoverability within AI platforms, in August wewent live with a native purchase and checkout experience on an AI platform in the US, enabling JD USconsumers to complete their full shopping journey, from discovery to checkout, without leaving the platform.Across the Group, we are continuing to develop and deploy AI tools across the full value chain, spanninginventory replenishment and stock optimisation, customer service automation, procurement efficiency,marketing effectiveness and content creation. In supply chain, we are realising the benefits of automation within our Heerlen distribution centre in the Netherlands, which ramped up operational capability across B2B fulfilment and launched B2C during HY27.We have wound down our smaller Belgian facility (Menen), with the transition away from our northern Francedistribution centre in Hem planned in FY28. In North America, we continued to evolve towards multi-fascia DCcapabilities at Morgan Hill and Alabaster, enabling further improvements in store replenishment speed andonline fulfilment. In data and loyalty, we continued to scale JD STATUS, our loyalty programme, rapidly across our global markets. As of 1 August 2026, the programme had over 10m active loyalty customers globally. In EMEA,active users surpassed 4m, with Spain and Italy confirmed as the next expansion markets. Membersconsistently outperform non-members across key trading metrics; for example, in HY27, JD STATUSmembers accounted for nearly 40% of UK in-store revenue, with average order values approximately 20%higher than non-loyalty customers. In the US, JD STATUS members represented 45% of total transactions.Our personalisation engine continues to generate strong incremental returns, with each targetedcommunications wave delivering over £1m of incremental sales against control groups. People, Partners & Communities We continued to strengthen our people foundation and community impact in HY27, focusing on colleagueengagement & inclusion, community programmes and environmental progress across our global footprint. In May2026 we published our inaugural Global Impact Report, outlining JD's progress across people, communities,environment and ethical practices as we continue to grow our global business responsibly. The report highlights how
Page 8
JD is embedding social impact, sustainability and colleague development across the 50 countries in which we have apresence, and includes key milestones such as more than 28,500 young people engaged through JD UP and £2.5mdonated through the JD Foundation and JD Finish Line Foundation to community projects and partners. Highlights in HY27 included: Colleague engagement and capability: Our c.96k colleagues across the world are central to JD's performance and culture. We are therefore continuing to invest in opportunities and tools that support socialmobility, develop talent and build a resilient and skilled workforce. Building on the success of our NorthAmerican programme, in August we launched our first UK Retail to Head Office internship programme,providing store colleagues with mentoring, networking, and hands-on experience to explore the breadth ofcareer opportunities available across the Group. We also continued to roll out and embed our new HRInformation Systems, simplifying processes and widening access to learning and development resources.Separately, JD Now, our mobile-first colleague communications and engagement platform, remains anessential tool for connecting colleagues across our global business, providing a platform for knowledge-sharing and helping us engage with our young workforce, with 73% of colleagues being under the age of 30. Inclusion and workforce representation: Our inclusion approach continued to mature. We continued to progress our work on ‘women in retail leadership’ and to adapt our approach to a multi-generationalworkforce. Neuro-inclusion is a significant focus, and we have commenced the roll-out of our globalneurodiversity toolkit across all regions. Community impact: In July 2026 we announced a £1m partnership with BBC Children in Need, creating a fund to support 50 youth projects across the UK, reaching up to 10,000 young people and fundingapproximately 90 youth workers, with locations targeted near JD stores. The JD Foundation – nowestablished as a standalone entity with a strategic framework built around the four pillars of community,mentorship, employability and aspiration – provides the underpinning for these and other communityinitiatives. JD UP, our immersive careers experience, engaged over 10,000 young people at our flagshipManchester event in February 2026, and building on the success of our Madrid event in 2025, we will bereturning to the city in October 2026 as we continue to extend our community impact across our globalmarkets. We also became a founding partner of the 93% Club's Manchester hub, which supports state-educated university students with mentorship and career development. Environment and climate progress: Our SBTi supplier engagement target is now live and published. During the period, we completed the first phase of our CSRD private assurance review, covering key UK andEU environmental and social metrics. We are progressing ESG data collection, control improvements andgovernance to support 2027 as our first year of voluntary UK and EU sustainability reporting, one year aheadof the first mandatory year for JD Group. In H1 we also completed a Group climate risk assessment, andimplemented a new emissions reporting platform, providing full scope 1-3 emissions reporting across theGroup. These projects support future sustainability reporting requirements, including the UK SustainabilityReporting Standards (UK SRS). Returns to shareholders The Board's approach to capital allocation is consistent with the framework set out in our FY26 full year results,namely: reinvesting in the business, maintaining leverage headroom, growing the ordinary dividend progressively andsustainably, and returning surplus capital via share buybacks. Our rolling £200m annual buyback recognises ourstrong free cash flow generation, confidence in its continued strength, and our ongoing strategic execution. Ordinary dividend: The Board has declared an interim dividend of 0.40 pence per share (HY26: 0.33 pence per share). In line with our dividend policy, this represents one third of the previous financial year’s totaldividend (FY26: total dividend of 1.20 pence per share). The interim dividend will be paid on 27 November2026 to shareholders on the register at the close of business on 30 October 2026. The ex-dividend date is 29October 2026. Share buybacks: The first £100m tranche of our £200m share buyback programme for FY27 was completed on 29 May 2026. The second £100m tranche commenced following the period-end, on 3 August 2026. Outlook and FY27 guidance HY27 has been a tough half, reflecting many of the near-term headwinds we identified at the time of our FY26 fullyear results. Ongoing geopolitical and macroeconomic volatility continues to drive a more challenging consumerbackdrop. We saw this particularly in the second quarter, with elevated consumer cost-of-living pressures persisting,alongside a slower environment for high-heat footwear product against a highly promotional market backdrop. In thisenvironment we delivered a resilient HY performance, reflecting the strength of our operating model and our focus onoperational discipline demonstrated in our strong strategic progress, encouraging apparel and online salesperformance, and our ongoing cost and capital discipline. We continue to believe that the markets in which we operate are positioned for average annual medium-term growthof 2-3%. In the near term, however, a number of the headwinds seen in HY27 may persist into H2: a weaker spendingenvironment for our core customer demographic, ongoing product cycle evolution in footwear at some of our majorbrand partners, and a promotional market backdrop. As announced at our Q2 trading statement and reiterated today, we anticipate profit before tax and adjusting itemsof £700m to £800m in FY27. Our free cash flow guidance of £460m to £520m is unchanged, underpinned by ourongoing cost and capital discipline. Consistent with our ‘controlling the controllables’ approach, in H2 we are focused on: Continuing to invest in our customer proposition – through marketing, ranging, digital, AI deployment, and data and loyalty – to drive sales momentum and sharpen execution.