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■ CAPITAL MARKET DAY 2026 : KEY MESSAGES . STRATEGY & FINANCE UPDATE . The BMW Group has achieved significant progress in just four months , while the transformation continues . The BMW Group remains committed to achieve its strategic target of 8-10 % Automotive EBIT margin beginning of next decade , supported by focus on individual premium mobility , strong brands , attractive products , global presence , NEUE KLASSE tech , technology openness , enhanced regional strategies and transformation to higher competitiveness driving profit and cash . Alongside restoring performance in the core business ( Automobile , Motorcycles and Financial Services ) , BMW Group will explore incremental value creation with strategic partnerships and new business areas . BMW's premium - only , multi - brand strategy remains the foundation of the company , enabling differentiated positioning across customer segments , regions and price points . NEUE KLASSE represents the future of the BMW brand , delivering competitive technology across the entire portfolio and all powertrains while strengthening BMW's technology - open approach . BMW will strengthen its position in high - value vehicle segments through BMW M , ALPINA and additional premium offerings , to capture incremental margin . Further enhancement of the ecosystem approach will better leverage data across the entire business to better serve customers and unlock incremental value . The expansion of Financial Services will play a key role alongside retail / corporate / used car channel management and close collaboration with retail / corporate partners . An acceleration in regionalization and decoupling requires a stronger regional focus , with differentiated approaches for Europe , the United States , China & other markets . In China , structural measures have been initiated across the entire value chain , spanning product and pricing , customer management , sales , production , R & D and purchasing , while increasing localization and strengthening local partnerships . NEUE KLASSE NEVs will access the growing NEV market to provide stability as the ICE market declines . Value - oriented portfolio management will streamline the product portfolio and reduce complexity across models , powertrains , modules and components . BMW is simplifying its development processes in both the " what " and the " how " – a stronger prioritization of what must be newly engineered versus use of existing BMW or industrialized solutions as well as new team structures paired with the application of Al across all processes , leading to a shorter development cycle and reduced cost . Building on its Software - Defined Vehicle competence , BMW is advancing towards Al - Defined Vehicle capabilities , unlocking the next generation of intelligent driving , digital experiences and innovation . Sourcing will advance from a buyer - oriented to a holistic value - creation approach leveraging strategic partnerships , " Industry Best Offer " and Al . Additionally , activities will be reallocated across the global supply chain to improve resilience and support productivity / profitability . BMW Group Capital Market Day 2026 | 29 & 30 September | Key Messages -1-